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Recap of Social Media Discussion at Multi Specialty Symposium
Rosemont Media CEO Keith Humes joined two other online marketing gurus for a round-table discussion concerning plastic surgery and the use of social media sites like Facebook. In front of a crowd of more than 100 plastic surgeons and marketing enthusiasts, all looking for an edge in online marketing, Humes began the discussion by covering [...]
A Call to Action with Optimization and Promotion
In the last post on Rosemont Review, we introduced a number of terms and concepts regarding your business’ virtual existence and potential performance. With this installment of “Is Your Practice’s Website Fulfilling Its Potential?” we’ll discuss how to develop various strategies to promote your practice’s website and how to use the conversion levels you’ve established [...]
Is My Practice’s Website Fulfilling Its Potential?
Maybe you are preparing to release your website into the great unknown, or maybe you already have but haven’t heard much back. Regardless of the reasons that initially inspired you to create a website for your practice, feeling overwhelmed and anxious is common if you lack a strategy to help optimize your website’s performance.
Conversion optimization [...]
Rosemont Media CEO Keith Humes Set to Speak at Multi-Specialty Foundation’s Upcoming Symposium
Rosemont Media™ CEO Keith Humes is once again stepping into the educational spotlight as he prepares to speak at the Multi-Specialty Foundation’s Facial Cosmetic Surgery 2010 Symposium, which will take place from July 14 - 18. As the only educational venue focusing on multi-disciplinary cross-talk between the best of the facial cosmetic surgery community, the [...]
My Practice Just Received a Bad Review, Now What?
Despite what most businesses may think, negative reviews are a common and essential component in the online marketing process. Why else would businesses offer 100% Satisfaction guarantees? With the need for a guarantee comes the implication that there will be some dissatisfaction with the product or service. While you may feel defensive when negative feedback [...]
Google places (Formerly Google Local) Spamming and online reviews
Google reviews appear to play an essential role in getting high placement in the Google maps or local business results (Google 10-pack). Reviews can be written directly on your Google business profile or they can be taken from sites such as kudzu.com, ratemds.com or insiderpages.com. It is important to make sure that all reviews are [...]
Ten Questions to Consider When Interviewing a Search Engine Marketing Firm
There are many questions to consider asking when interviewing a search engine marketing firm for the medical and dental industries. Here are 10 good ones to ponder.
1. Can you show me examples of clients in a similar sized market within my industry that have front page ranking?
2. What specifically will you do to achieve high [...]
Facebook: Moving from “Fan” to “Like”?
A recent announcement from Facebook explains a change in the use of the expression from “Fan” to “Like” for business pages and has users up in arms.
On April 19, 2010 Facbook announced, “As part of our efforts to improve the user experience, we’re changing the terminology for interacting with Pages from “Fan” to “Like.” This [...]
Spam/Virus Alert!! Beware of an Email from “Facebook”
Recently a variety of emails containing variances of the subject line, “Facebook Password Reset Confirmation! Important Message”, have been found in my inbox. These emails appear to be legitimate. The sender is “Facebook Support” or “Facebook Services” and confirmation emails when a password is reset is now a standard protocol.
I have included the text of [...]
Custom Websites vs. “Customized” Websites
Although it is not always obvious, there is a big difference between a custom website and a website that is customizable or partially custom. Over the past few years there are less and less custom medical & dental websites and more and more template generated websites. The problem is that some template websites are customizable [...]