Blog » LASIK Marketing
Marketing The Latest LASIK technology from Wavefront to Intralase
Let’s pretend that we are potential LASIK patients. We don’t know much about the procedure but a friend of a friend recommended it and at this point we are so sick of our glasses that we can’t see straight (literally). We are interested and we want to learn a little bit more. Rather than walking [...]
“3 Low Cost Ways to Market Your LASIK Practice”
LASIK is an incredibly competitive market and a lot of attention is often paid to keeping up with the competition. If your competitor is there…you must be there! In turn, many practices disregard certain low cost marketing tactics which will likely give you a far better return on your investment. My three amigos are blogs, [...]
LASIK - Should My Practice Target a Younger Audience?
Some of LASIK’s biggest advertisers have started targeting the younger generations needs for laser eye surgery. AMO’s iLASIK and Reality LASIK marketing campaigns have selected the internet as their medium of choice using nationally distributed display ads, aggressive Pay-per-Click campaigns and advanced video optimization strategies. The 18 to 35 year old audience is the leading [...]