Blog » LASIK Marketing
Do You Suffer From Website Envy?
It’s pervasive.
It’s embarrassing.
It’s something you dare not speak of.
It’s… website envy.
5 Tell Tale Signs It’s Time for a Website Re-design:
Your competition has recently re-designed their site.
Your site doesn’t portray the aesthetics of your practice.
You apologize for your site when referencing it.
You’re getting web traffic, but no leads.
Control of your content updates rests in the [...]
The Eye Institute of Utah Launches a New Website with a Great View!
One of the largest vision care facilities in the west is inviting web visitors to set their sights on its new, state-of-the-art website. The new design for The Eye Institute, a practice offering general ophthalmology, cataract treatment, and LASIK surgery in Salt Lake City, Utah incorporates a copious amount of information for prospective patients into [...]
Is Your SEO Firm Legit? 5 Qualifying Questions
If you own a business, you have probably set a goal of getting your name as close to the top of internet search engines as possible. And since search engine optimization is one of the best ways to advertise your business on the internet, you may be looking for qualified SEO experts to help you [...]
The Importance of Marketing Consistency in the Summer Months
Marketing is critical during the summer months. When a potential patient is considering an elective health care procedure, the decision making process could take minutes or months. It is important to maintain consistency and “keep in front” of your consumer audience. Consider the classic activities associated with summer and your target market. For example: [...]
How Pay Per Click “PPC” can Help Your SEO Efforts
I get this question a lot: “Can PPC help my organic ranking?”
The direct and blunt answer to this question is… no!
Everyone is looking for an angle or advantage when it comes to organic ranking and many people may think spending money on PPC with a large search engine like Google will boost your organic [...]
Gordon Binder Weiss Vision Institute in San Diego Launches New Presbyopia Website
San Diego presbyopia treatment and LASIK facility just launched a new website reflecting the latest in ever-evolving internet technology. www.seeasyoungasyoufeel.com is the new state-of-the-art face of the Gordon Binder Weiss Vision Institute, and its impeccable design and features are giving prospective patients a comprehensive, beautiful first look into this successful ophthalmology practice. With custom internet [...]
When Is It Time To Redesign My Website?
This is a question that comes up from time to time and, I thought, a good one to share on the blog. Practices decide to re-design existing sites for a variety of reasons. Here are 4 you may have not considered:
1. Your site is not an accurate reflection of your print materials and/or office setting.
Remember [...]
Laser Eye Center of Southern California Unveils State-of-the-Art Video Website to Educate Patients
One of the largest refractive surgery facilities in California is reaching out to the community by embracing the newest website technologies. With detailed information on procedures, biographical histories of its vision correction surgeons, and video documentaries explaining a variety of treatments and techniques, the Laser Eye Center in Southern California is taking its place in [...]
Washington, DC LASIK Center Holds Successful On-Line Video Sharing Contest
Eye Doctors of Washington, a Washington DC LASIK and vision care facility has gone viral, and it is seeing amazing results. EDOW and Rosemont Media, a LASIK website design firm based in San Diego, worked together to create an on-line video sharing contest for patients considering laser vision correction. “Destroy Your Glasses” invited anyone interested [...]
Eye Doctors of Washington launches New Website with a Real LASIK Video Story
Eye Doctors of Washington (EDOW), a premier LASIK and comprehensive ophthalmology practice located in Chevy Chase, Maryland and Washington DC has unveiled an updated website design with integrated video content. The site includes a Real LASIK Video Story with well known Washington DC radio personality, Samy K. The video features a 3-day step by [...]