Blog » LASIK Marketing
A Call to Action with Optimization and Promotion
In the last post on Rosemont Review, we introduced a number of terms and concepts regarding your business’ virtual existence and potential performance. With this installment of “Is Your Practice’s Website Fulfilling Its Potential?” we’ll discuss how to develop various strategies to promote your practice’s website and how to use the conversion levels you’ve established [...]
Is My Practice’s Website Fulfilling Its Potential?
Maybe you are preparing to release your website into the great unknown, or maybe you already have but haven’t heard much back. Regardless of the reasons that initially inspired you to create a website for your practice, feeling overwhelmed and anxious is common if you lack a strategy to help optimize your website’s performance.
Conversion optimization [...]
My Practice Just Received a Bad Review, Now What?
Despite what most businesses may think, negative reviews are a common and essential component in the online marketing process. Why else would businesses offer 100% Satisfaction guarantees? With the need for a guarantee comes the implication that there will be some dissatisfaction with the product or service. While you may feel defensive when negative feedback [...]
Facebook: Moving from “Fan” to “Like”?
A recent announcement from Facebook explains a change in the use of the expression from “Fan” to “Like” for business pages and has users up in arms.
On April 19, 2010 Facbook announced, “As part of our efforts to improve the user experience, we’re changing the terminology for interacting with Pages from “Fan” to “Like.” This [...]
Spam/Virus Alert!! Beware of an Email from “Facebook”
Recently a variety of emails containing variances of the subject line, “Facebook Password Reset Confirmation! Important Message”, have been found in my inbox. These emails appear to be legitimate. The sender is “Facebook Support” or “Facebook Services” and confirmation emails when a password is reset is now a standard protocol.
I have included the text of [...]
Custom Websites vs. “Customized” Websites
Although it is not always obvious, there is a big difference between a custom website and a website that is customizable or partially custom. Over the past few years there are less and less custom medical & dental websites and more and more template generated websites. The problem is that some template websites are customizable [...]
Bing Search Market Share Up 15%
Bing is gaining a little momentum in the search arena. The Nielsen Company reported in December 2009 that Bing had 10.7% of the total searches in the US which has jumped to 12.5% this February - an overall increase of over 15%. It will be interesting to see what happens when the Yahoo! and Bing [...]
3 Tips: Quality Link Building Verse Quantity Link Building
If you are involved with Internet marketing or considered participating with a Search Engine Optimization company you are familiar with the term link building. Here are 3 questions to consider when participating in a link building campaign.
1. Are all links the same?
The short answer is no. More specifically there are different types of links. The [...]
Social Media Statistics That Will Blow Your Mind
“Giving people the power to share and make the world more open and connected” That’s Facebook’s mission.
With over 400 million active users worldwide (and growing), it’s probably safe for Facebook to proclaim “mission accomplished”. And while Facebook user statistics steadily increase, we still encounter our fair share of skeptics who resist implementing a social media [...]
What are patients saying about your practice online?
Yelp. Google Maps. Angie’s List. Rate MDs. Vitals. HealthGrades. CitySearch. What do all of these websites have in common? Your practice’s online reputation.
Typically, the keywords that generate the most traffic to a plastic surgery website are the physician or practice name. This is due in part to your word of mouth referrals [...]