In less than a second of seeing your website, visitors have already formed their opinion about your business. At just a glance, do you think you’re effectively portraying what your practice represents? Your website’s first impression can make or break how people perceive your practice as a whole. Since your…
When asked how frequently brands should post to Instagram, a celebrated social media expert recently asserted that “the best posting frequency for Instagram is the posting frequency that you can consistently maintain for the rest of your natural life.” Your. Natural. Life. A lifetime of content is quite a quantity…
Posted on June 11, 2019
In Content Marketing, Search Engine Marketing, Social Media Marketing
by Cassie Fowler
Due to ongoing changes to how websites are ranked in search engine results, SEO tactics are always evolving. Despite these fluctuations, however, one strategy that has held true over the years is content marketing, which is a crucial part of any successful online marketing plan. While many older methods—such as…
As medical doctors and dentists, you know the importance of regular checkups. Not only do these visits help patients maintain optimal health, they can also assist in identifying and/or preventing certain – potentially serious – conditions before symptoms begin to manifest. Just as people need routine examinations, the same can…
Search engine optimization (SEO) and search engine marketing (SEM) are popular buzz terms in the digital world. If you have a website for your medical or dental practice, there’s a good chance you’ve heard both used—sometimes interchangeably—to describe efforts that aim to boost traffic and enhance brand awareness online. Although…
Posted on May 21, 2019
In Content Marketing, Search Engine Marketing, Social Media Marketing
by Merylee Robbins
There are several ways to develop great website visibility and generate brand recognition online, but it’s only when you combine various marketing tools that your practice can achieve its full potential. The online elective healthcare marketplace has evolved considerably in just the past couple of years, and these latest developments…
Dr. David A. Bottger, a board-certified plastic surgeon based in Philadelphia, offers patients an all-encompassing look into the spectrum of aesthetic plastic surgery procedures that can help them achieve their cosmetic desires via a cutting-edge website design. Philadelphia, PA — Cosmetic plastic surgery procedures have been avidly pursued by men…
You’ve decided you need a website for your medical or dental practice—great call. The next step is to find an online marketing firm that can help create a site that gives you the aesthetics and functionality you desire. Some agencies may offer to design and build your practice website from…
Dr. C. Spencer Cochran has upgraded his website to maximize aesthetics, function, and patient education—three key elements of his approach to nasal surgery. Dallas, TX — C. Spencer Cochran, MD devotes his entire surgical practice to rhinoplasty and revision rhinoplasty for women and men seeking to improve the appearance and/or…
According to the Data & Marketing Association, email marketing has a return on investment (ROI) of 4400%. That’s an earning of about $44 for every $1 spent on email marketing efforts. To put it simply, if you’re not already using the power of email marketing, you might want to consider…
