Why Ethical Marketing Matters for Surgeons and Dentists

Why Ethical Marketing Matters

It’s no secret that technology has changed the landscape of how people make decisions about the goods and services they elect to consume. The Internet has empowered patients everywhere to become more educated and proactive about their healthcare decisions, creating a need for information that can, in part, be fulfilled…

Dr. Parva announces new responsive website design

Leesburg Plastic Surgeon Announces Newly Designed Practice Website

Behzad Parva, MD reveals an updated look for his plastic surgery practice’s website, including an enhanced photo gallery, responsive capabilities, and a modern aesthetic. Leesburg, VA — Dr. Behzad Parva, a board-certified plastic surgeon in Leesburg, recently upgraded his practice’s website with a new, modern design. The online resource serves…

How Do I Optimize for Voice Search?

Just when you thought you had the world of SEO figured out, Siri and Ok Google present a new challenge—voice search. In the past, everyone would search online by manually typing in their questions. As of the last few years, a growing number of people are utilizing voice search to…

Why should you choose Rosemont Media for your content marketing needs?

Why Choose Rosemont Media for Content Marketing?

If you’re reading this, it’s likely you’ve already taken the first step towards getting some professional help for your marketing needs, so congratulations! 🎉 Hopefully you’ve also figured out how to identify an untrustworthy marketing company, because the last thing you need when seeking assistance is to get tricked into…

What is the difference between boosted and promoted posts on Facebook?

5 Reasons to Break Up With Facebook Boosted Posts

By now, as an aesthetic healthcare professional, you’ve likely heard the success stories of Facebook Advertising first-hand from peers, read the plethora of business articles extolling the benefits of promoting your practice on social media, or maybe you’ve even lost a few patients due to competitors’ Facebook Ads. For those…

Benefits of custom landing pages

From Click to Conversion: How to Optimize Custom Pages

We’ve discussed the importance of landing pages before, but we haven’t gone into great detail about custom pages. Much more than simply attractive places to land after clicking an ad, link, or search result—although they are also that—custom landing pages can dramatically boost your conversion rate. Of course, not all…

What Is Your SEO Company Doing for You?

Is your website not performing as well as you hoped it would? Or how about as well as your marketing company promised it would? Working with a sub-par SEO provider can be costly, frustrating, and can potentially harm the performance of your site years into the future. If you are…

Go Beyond Basic Call Tracking with Dynamic Number Insertion

Dynamic Number Insertion – Journey from Click to Call

You’ve invested significant capital into digital marketing services and it seems to be paying off—that’s the eighth prospective patient to call and schedule a consultation this month. But how are these people finding you? Are your social media and Google Ads campaigns initiating contact or are organic search results driving…

What are UTM parameters?

What are UTM Parameters?

We know that social media can be a powerful and economical platform for medical and dental practices to expand their patient base—yet measuring the success of social media marketing can be a little less explicit for service-oriented businesses when compared to a product-based enterprise. Unlike food or retail, people in…

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