When you require a product or service, what is the first thing you do to decide who will receive your business? In an age with so many options, people usually make decisions based on perceived satisfaction — which choice will give me the experience that will make me happiest? Aside…
Cosmetic dentist Grant Olson, DDS recently launched a redesigned version of the Innovative Dental website, making it a modern, easy-to-use resource for current and prospective patients. Springfield, MO — According to Dr. Grant Olson, he and his team at Innovative Dental have made it their mission to provide patients with…
It’s no secret that patient reviews on popular platforms, such as Google, Yelp, RealSelf, and Facebook can highly influence your practice’s reputation and affect your ability to attract new patients. According to a recent study, 71% of surveyed patients said that looking at online reviews is their first step in…
Dr. Justin Roberts announced the new practice website for Roberts Dental Group, created as a user-friendly resource for current and prospective patients. Kokomo, IN — The team at Roberts Dental Group is committed to providing the best possible patient experience—both in and out of the dental chair. As part of…
Social networking is one of the most powerful marketing tools in the arsenal of any business, and, as the marketing professionals here at Rosemont Media have discussed previously, there are many reasons why surgeons and dentists should be on social media. COVID-19 has made it more important than ever to…
Word of mouth can be great for business, but inspiring people to choose your practice these days requires you to have a well-established presence online. Patients are utilizing Internet searches and review outlets to find medical and dental professionals quickly, easily, and reliably. In addition to having a responsive website…
Posted on April 27, 2021
In Content Marketing, Industry Terms, Search Engine Marketing
by Cassie Fowler
A recent study of 1.4 million search results by Perficient Digital found that the inclusion of rich answers has increased significantly over the years. In fact, the study concluded that these unique types of search results have actually more than doubled since 2018. So what does this mean for you…
Plastic surgeon Thomas Lintner, MD, FACS, has recently redesigned the website of Advanced Aesthetic Surgery to provide a modern, easy-to-use resource for patients. Atlanta, GA — As part of his mission to provide the best possible patient experience, Dr. Thomas Lintner, a board-certified plastic surgeon in Atlanta, has upgraded the…
Do doctors and dentists really need a Facebook page? How about an Instagram account? Absolutely. Statistical evidence from numerous studies shows healthcare professionals should establish and maintain a social media presence as part of their overall online marketing plan—patients want a doctor who’s accessible, engaged, and up-to-date across all aspects…
Posted on April 13, 2021
In Content Marketing, Industry Terms, Search Engine Marketing
by Cassie Fowler
Perhaps you’ve been hearing about “zero-click searches” lately. What exactly are they? Well, they’re precisely as they sound: searches that result in no clicks. This is a common occurrence with simple questions like, “When is the next full moon?” — Google takes the initiative and answers the question simply at…
