Posted on October 9, 2018
In Content Marketing, Email Marketing, Social Media Marketing
by Presley Van
It’s no secret that technology has changed the landscape of how people make decisions about the goods and services they elect to consume. The Internet has empowered patients everywhere to become more educated and proactive about their healthcare decisions, creating a need for information that can, in part, be fulfilled…
Behzad Parva, MD reveals an updated look for his plastic surgery practice’s website, including an enhanced photo gallery, responsive capabilities, and a modern aesthetic. Leesburg, VA — Dr. Behzad Parva, a board-certified plastic surgeon in Leesburg, recently upgraded his practice’s website with a new, modern design. The online resource serves…
Just when you thought you had the world of SEO figured out, Siri and Ok Google present a new challenge—voice search. In the past, everyone would search online by manually typing in their questions. As of the last few years, a growing number of people are utilizing voice search to…
Posted on September 25, 2018
In Content Marketing, Dentists, Industry Terms, Surgeons, Website Design
by Tom Hall
As you peruse some of the billions of websites available on the worldwide web, you may be noticing an emerging trend: content and design are being integrated in creative and exciting new ways. A shining example of this is what’s known in the website design world as an “infographic.” Detailed…
Posted on September 18, 2018
In Content Marketing, RM News, Search Engine Marketing
by Cassie Fowler
If you’re reading this, it’s likely you’ve already taken the first step towards getting some professional help for your marketing needs, so congratulations! 🎉 Hopefully you’ve also figured out how to identify an untrustworthy marketing company, because the last thing you need when seeking assistance is to get tricked into…
By now, as an aesthetic healthcare professional, you’ve likely heard the success stories of Facebook Advertising first-hand from peers, read the plethora of business articles extolling the benefits of promoting your practice on social media, or maybe you’ve even lost a few patients due to competitors’ Facebook Ads. For those…
Posted on September 5, 2018
In Content Marketing, Dentists, Search Engine Marketing, Surgeons, Website Design
by Ashley Berg
We’ve discussed the importance of landing pages before, but we haven’t gone into great detail about custom pages. Much more than simply attractive places to land after clicking an ad, link, or search result—although they are also that—custom landing pages can dramatically boost your conversion rate. Of course, not all…
Is your website not performing as well as you hoped it would? Or how about as well as your marketing company promised it would? Working with a sub-par SEO provider can be costly, frustrating, and can potentially harm the performance of your site years into the future. If you are…
Posted on August 21, 2018
In AdWords, Industry Terms, Search Engine Marketing, Social Media Marketing
by John Lewis
You’ve invested significant capital into digital marketing services and it seems to be paying off—that’s the eighth prospective patient to call and schedule a consultation this month. But how are these people finding you? Are your social media and Google Ads campaigns initiating contact or are organic search results driving…
Posted on August 14, 2018
In Content Marketing, Dentists, Social Media Marketing, Surgeons
by Presley Van
We know that social media can be a powerful and economical platform for medical and dental practices to expand their patient base—yet measuring the success of social media marketing can be a little less explicit for service-oriented businesses when compared to a product-based enterprise. Unlike food or retail, people in…
