Renowned eye surgeon Howard Gimbel, MD and his team of eye doctors at Gimbel Eye Centre unveil an expansive new website to serve as a comprehensive look inside the practice and an educational resource for viewers searching for high-quality vision care services. Calgary, AB – One of the largest and…
Do doctors and dentists really need a Facebook page? How about an Instagram account? Absolutely. Statistical evidence from numerous studies shows healthcare professionals should establish and maintain a social media presence as part of their overall online marketing plan—patients want a doctor who’s accessible, engaged, and up-to-date across all aspects…
Dr. Mark Griffiths — a longtime provider of top-notch dental care in the Bankers Hill and Hillcrest neighborhoods of San Diego — recently upgraded his digital presence with a new site that beautifully showcases his array of preventive, cosmetic, and restorative dental services. Bankers Hill, CA — As a staple…
The autumn season is now upon us, and many practices offering cosmetic enhancement and aesthetic dentistry find that it’s helpful for patients to take advantage of particular times of the year when considering certain procedures for which they are interested. With this in mind, each season offers an opportunity to…
There are few things more frustrating than a webpage that loads slowly. With the pervasiveness of high-speed Internet and lightning-fast processors, our demand for right-now website response times is at an all-time high. The average website user is only willing to wait a matter of seconds (if that) before abandoning…
Facebook, Instagram, and LinkedIn, oh my! There are hundreds, if not thousands, of social networking sites currently dotting the web and the underlying function of each one is to connect people and businesses with other individuals, and vice versa. Before we launch into our recommendations for the social sites your…
Dr. Tom S. Liu and Dr. Jerome H. Liu, board-certified plastic surgeons and the lead clinicians at Northern California-based Liu Plastic Surgery, brought their Sacramento practice to life on the web with a dazzling responsive website design that is adaptable to any screen size. Sacramento, CA — As the number…
Social media offers elective healthcare practices an opportunity to increase brand awareness among a target demographic and build rapport with online audiences. While many of us may feel satisfied by generating personal Facebook posts that attract ‘likes,’ achieving social media marketing success in competitive markets requires a more advanced level…
By now you might be aware that promoting Facebook posts can benefit your practice, but how do you decide which posts to promote? Should you really promote all your Facebook posts? Well, would you create a billboard featuring every single conversation you’ve had with a patient or colleague? Probably not….
When switching to a new digital marketing company, something you may be told is your website needs to be rebuilt as part of the SEO and web strategy takeover process. While this is not likely news you want or expect to hear—particularly if you are pleased with the current look…