How to measure the success of your social media marketing strategy

Tracking the Elusive Social Media Strategy

Do doctors and dentists really need a Facebook page? How about an Instagram account? Absolutely. Statistical evidence from numerous studies shows healthcare professionals should establish and maintain a social media presence as part of their overall online marketing plan—patients want a doctor who’s accessible, engaged, and up-to-date across all aspects…

Why is site speed so important?

Why Is Website Speed So Important?

There are few things more frustrating than a webpage that loads slowly. With the pervasiveness of high-speed Internet and lightning-fast processors, our demand for right-now website response times is at an all-time high. The average website user is only willing to wait a matter of seconds (if that) before abandoning…

Which social media platforms are best for doctors and dentists?

Which Social Sites Should I Use?

Facebook, Instagram, and LinkedIn, oh my! There are hundreds, if not thousands, of social networking sites currently dotting the web and the underlying function of each one is to connect people and businesses with other individuals, and vice versa. Before we launch into our recommendations for the social sites your…

Go beyond likes on social media to create meaningful interaction that benefits your brand.

Facebook Engagement: Going Beyond ‘Likes’

Social media offers elective healthcare practices an opportunity to increase brand awareness among a target demographic and build rapport with online audiences. While many of us may feel satisfied by generating personal Facebook posts that attract ‘likes,’ achieving social media marketing success in competitive markets requires a more advanced level…

Which Facebook Posts Should I Promote?

Which Facebook Posts Should You Promote?

By now you might be aware that promoting Facebook posts can benefit your practice, but how do you decide which posts to promote? Should you really promote all your Facebook posts? Well, would you create a billboard featuring every single conversation you’ve had with a patient or colleague? Probably not….

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