A Blog about Dental Blogging
How often should I blog?
You should blog as often as possible but consistency is the key. Biweekly to once a month blog entries will have positive effect on your dental website. Blogging lets patients and search engines know that there is fresh information on your website.
What should I blog about?
Most dentists regularly attend dental meetings or continuing educational courses; these make for great blog topics. Other good topics include new technology such digital x-rays or charitable contributions such as the Give Back a Smile or Smiles for Life programs.
Who am I writing to?
You are writing to your patients and potential patients, but remember blog entries do not need to be lengthy clinical explanations or manuscripts. The word blog stems from web-log, blog entries should relatively short, easy to read and geared to keep your audience abreast of the latest news about the practice and dentistry in general.