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Dental Facebook Optimization and A Crucial Facebook Mistake

Rosemont Media recently sponsored a webinar conducted by the American Academy of Cosmetic Dentistry (AACD) entitled, “Smile, You’re on Facebook!” In addition to discussing the overall importance social media plays in the online success of any dental practice, the webinar included a detailed, step-by-step guide to creating a Facebook page.

Rosemont Media CEO Keith Humes says he was happy to sponsor the event because social media will continue to play an extremely important role in search engine marketing and online advertising. He adds that supporting educational series like the Facebook webinar from the AACD can provide the necessary inspiration cosmetic dentists need to begin their social media communities.

Dental Facebook Optimization and Maintenance

While Facebook is certainly one of, if not the most important social media platform to focus on, Humes is quick to note that the creation of a Facebook page is only the initial step in this process. Dental Facebook optimization and maintenance is extremely important if a practice hopes to maximize their online performance.

The Most Common Facebook Mistake

One additional topic to consider when creating a Facebook profile for your practice concerns the actual name of your practice page. Once set, this name cannot be changed. To change the name of your Facebook page, you would need to start from scratch, meaning you would lose the patient-base you worked so hard to develop.

When creating your practice page, avoid the urge to get creative with the name of your practice. Instead, let that creativity influence and inspire the conversation across your social network as you enhance the all-important patient-doctor relationship online.

To learn more about the importance of social communities and dental Facebook optimization, contact Rosemont Media and check-in often to the Rosemont Review.

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