How Expanding Mobile Market Will Affect Cosmetic Dentistry
According to the “Mobile by the Numbers” infographic that appeared on Mashable thanks to Microsoft Tag, mobile internet usage will overtake desktop consumption sometime in 2014. But how will the mobile revolution affect the aesthetic healthcare market, and cosmetic dentistry in particular?
Target Cosmetic Dentistry Audience with Local Search and Coupons
When you consider that 27% of the world’s 4 billion mobile phones are smartphones, the attraction to mobile marketing is obvious. But how can cosmetic dentistry practices begin to market to this growing pool of mobile users? Before we answer that question, consider the following stats:
- One half of all local searches are performed on mobile devices
- Over 200 million + users access Facebook with a mobile device
- 50% of Twitter’s 165 million user base uses Twitter Mobile
- 29% of mobile users are open to using mobile tags to get coupons
To begin to take advantage of this growing market, consider where current and potential patients spend their time online and how they find the practice. The above stats are a great place to start. Are potential patients finding your practice through local searches? If so, would your practice and patients benefit from a service such as Groupon? How strong is your social media presence, and could you better engage your patients through Facebook or Twitter?
Take a minute to answer these questions and address your website’s current performance. Doing so will allow you to assess the needs of your cosmetic dentistry search engine marketing strategy. Still have questions? Post them to the Rosemont Media Facebook page, or @rosemontmedia Twitter handle.