How Explosion in Mobile Usage Will Affect Plastic Surgery

According to the “Mobile by the Numbers” inforgraphic created by Microsoft Tag and appearing on Mashable, the way people access and digest information online is changing dramatically because of our increasing mobility and the growing smartphone market share.

The Target Market for Cosmetic Enhancement

One especially intriguing statistic from the infographic could have a tremendous impact on the aesthetic healthcare market, and plastic surgery practices in particular. The most recent study from the American Society for Aesthetic Plastic Surgery (ASAPS) concerning cosmetic enhancement procedures performed in 2010 turned up the following:

  • 9.3 million surgical and nonsurgical procedures were performed in 2010
  • Women accounted for 92% of that total, or roughly 8.6 million procedures
  • People aged 35-50 accounted for 44%, or more than 4 million procedures

When you consider that women aged 35-54 are the most active group in mobile socialization according to “Mobile by the Numbers,” the importance of implementing a plastic surgery marketing strategy for your practice is clear.

When mobile usage overtakes desktop internet consumption, where will your practice be? Visit the Rosemont Media Facebook page, or follow us on Twitter @rosemontmedia, and tell us what you think about the expected growth in mobile.

Related Articles

Mobile Usage by the Numbers for Aesthetic Healthcare

Mobile User Tough to Ignore in 2011

Like this article? Get more industry tips delivered to your inbox each month.
Keith Humes


Keith Humes is Rosemont Media's CEO and Founder. Since 1998 Keith has been at the forefront of Internet Marketing with Surgeons and Dentists. He continues to stay ahead of the curve and offers innovative insights to the world of healthcare marketing. Keith also lectures nationally at leading industry events, such as the American Society for Aesthetic Plastic Surgery, American Society of Plastic Surgeons, American Academy of Cosmetic Dentistry and the Dallas Rhinoplasty Symposium.

Keith is an avid fisherman and master-griller. Next to fishing, Keith’s favorite activities include surfing, and spending time with family & friends.