Mobile Marketing

Improve Your Patients’ Email Experience with Responsive Email

Email Appearance Crucial to Brand Perception

Have you ever opened an email on your phone and found it didn’t fit your screen? Was that a positive brand experience? Don’t worry, you aren’t the only one not impressed. According to a BlueHornet survey, 75% of those surveyed say a poorly designed email negatively affects their perception of a brand. Creating a visually-appealing email with easy-to-read formatting is crucial to converting opens into clicks.

Email Accessed From Different Platforms and Devices

Email is a powerful conversion tool, but also a complicated medium. There are many options when using email, and it can be challenging to design emails for varying devices and platforms. People access email from mobile phones and tablets; they read email from a desktop using Outlook or Apple Mail; and they also use web-based email platforms like Gmail and Yahoo!. Additionally, many people use a combination of all these devices and platforms to read email.

Mobile Email Usage Increasing

Out of every device, open rates on mobile devices are skyrocketing. Currently, 43% of all emails are opened on phones, and this is only going to increase. It is projected that by 2017, 78% of U.S. email users will access their emails via mobile device.

So the question is, how do you maintain your brand’s integrity when users are accessing emails from every device, especially mobile phones?

Enter Responsive Email

Image via  Creativebloq

Image via Creativebloq

Like responsive web design, responsive email resizes the layout according to the screen size from which it is accessed. This eliminates the need for pinching, zooming, and manually resizing the email just to read the content. It allows for simple user experience that enables the reader to easily follow the calls to action.

According to ExactTarget, companies who implemented responsive design saw improved analytics.

  • Career Builder saw a 15-17% increase in open rates and a 21-24% increase in click-through rates
  • Rewards Network saw an increased CTR of over 25%
  • Deckers: 10% increase in CTR, 9% increase in mobile opens

Make Your Email Responsive Today

If you think your email design could use a new layout to capture the growing number of mobile opens, contact us. Our consultants and designers will create a customized responsive email template to carry your brand message across all devices.

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Keith Humes


Keith Humes is Rosemont Media's CEO and Founder. Since 1998 Keith has been at the forefront of Internet Marketing with Surgeons and Dentists. He continues to stay ahead of the curve and offers innovative insights to the world of healthcare marketing. Keith also lectures nationally at leading industry events, such as the American Society for Aesthetic Plastic Surgery, American Society of Plastic Surgeons, American Academy of Cosmetic Dentistry and the Dallas Rhinoplasty Symposium.

Keith is an avid fisherman and master-griller. Next to fishing, Keith’s favorite activities include surfing, and spending time with family & friends.