Mobile Marketing

Mobile Marketing Mondays: Users Prefer Mobile Web for Search

mobile, website, design, plastic, surgery, cosmetic, dentistry

Your Patients Prefer Mobile Websites to Mobile Apps

While the “mobile website mobile app” debate rages on, one thing is clear: mobile users prefer mobile websites when performing searches online.

As Fred Cavazza explains in “Mobile Web App vs. Mobile Website: It’s Complicated,” the most important factor in determining whether users prefer an app or a website is figuring out what your audience wants.

As Cavazzo explains, knowing more about both user preference and expectations can give you a leg up on the competition. Knowing a majority of users prefer to conduct searches from their mobile devices on a mobile browser provides important insight into those preferences.

Learn more about medical and dental mobile website marketing and design here.

With more than 15% of our clients’ overall website traffic coming from mobile devices, the quality of the user experience is extremely important. Paying attention to details such as compatibility and user-friendly navigation is essential now with mobile websites as it has always been with the full version of your site.

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Keith Humes


Keith Humes is Rosemont Media's CEO and Founder. Since 1998 Keith has been at the forefront of Internet Marketing with Surgeons and Dentists. He continues to stay ahead of the curve and offers innovative insights to the world of healthcare marketing. Keith also lectures nationally at leading industry events, such as the American Society for Aesthetic Plastic Surgery, American Society of Plastic Surgeons, American Academy of Cosmetic Dentistry and the Dallas Rhinoplasty Symposium.

Keith is an avid fisherman and master-griller. Next to fishing, Keith’s favorite activities include surfing, and spending time with family & friends.