Mobile Marketing

Mobile Marketing Mondays: Majority of Americans Access Mobile

mobile, marketing, website, design

How Are You Reaching Growing Mobile Market?

Mobile Marketing Can Now Reach Majority of Americans

According to a recent comScore, Inc. Mobile Media report, a majority of American mobile users now access mobile media. Mobile media includes accessing mobile apps, browsing the mobile web, and downloading content.

How involved are you with mobile media? How many avenues are you using to reach your patients? Visit our Facebook page and let us know.

More Patients Turning to Mobile Devices

In the same report, comScore finds that the mobile audience grew 19% from 92 million in September 2010, to more than 118 million in September 2011.

According to a report from eMarketer appearing on Techcrunch, those users spend as much on the mobile web as they do reading newspapers and magazines combined.

The bottom line is that the mobile user is out there searching for your services. Do you have a strategy to help you reach them and take advantage of their active engagement and increased motivation?

Tablet Usage and Purchasing Power Soars

While the report does not make a distinction between smartphone traffic and tablets, those users accessing the mobile web from their tablets are continuing to play a more significant role as mobile traffic from tablets increases and more than half of tablet users make purchases.

Tune in next week as we continue with more on the impact of the tablet. If you would like more information on mobile website design and mobile marketing, contact Rosemont Media today.

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Keith Humes


Keith Humes is Rosemont Media's CEO and Founder. Since 1998 Keith has been at the forefront of Internet Marketing with Surgeons and Dentists. He continues to stay ahead of the curve and offers innovative insights to the world of healthcare marketing. Keith also lectures nationally at leading industry events, such as the American Society for Aesthetic Plastic Surgery, American Society of Plastic Surgeons, American Academy of Cosmetic Dentistry and the Dallas Rhinoplasty Symposium.

Keith is an avid fisherman and master-griller. Next to fishing, Keith’s favorite activities include surfing, and spending time with family & friends.