Mobile Website Mondays: Mobile Users Want Social Experience
In a mobile marketing white paper from Adobe, “In-the-Know About On-the-Go: Adobe Captures What Mobile Users Want,” Adobe Systems, Inc. covers a number of mobile stats about what mobile users want, and offers up some key trends to watch for the coming year.
Over the next few weeks on the Rosemont Review, we’ll cover these trends and stats, and how they can potentially affect your website and online performance, as well as the latest in dental and medical mobile website marketing. Be sure to tune in over the coming weeks and find out why mobile is a must.
If you’re already convinced and want to talk to one of our RM consultants about a mobile website, contact us today.
Mobile Users’ Top Activities
As you can see in the chart above, social media is the most popular mode of engagement for mobile users. Not only does this show the importance of providing a quality mobile user experience, but also validates the need for social media engagement.
Are you using your mobile device for any of these top activities? If so, why not make engaging with your patients and social media community while you surf the mobile web part of that habit?
And if not, now is the time, your patients are waiting for you and only require a little encouragement. Try posting a daily update to Facebook from your phone or asking a weekly question centered on the services your practice offers. Then, check in during a lunch break or on the train home and respond to any comments to keep the conversation going.
From the report, it’s clear that social media engagement will continue to gain popularity as a go-to for mobile users. Chances are you already spend some time checking emails and the local news, maybe even searching for the latest trends in your industry. Take another 5 minutes to check in on your practice’s Facebook page and say hello, answer some questions, add a link about your latest procedure.
Doing so will help initiate the online conversation likely to grab the attention of potential patients and turn your loyal patients into practice advocates.
Beat the Mobile Competition to the On-the-Go Patient
While you’re at it, take a spin around the mobile internet and check out your competition by performing a search for some of your top keywords and procedures. Do other practices in the area have a mobile site?
Visit the Rosemont Media Facebook page and let us what you find.