2012 Predictions and 2011 Recap in Healthcare Search Engine Marketing

In terms of volatility and growth, 2011 was a renaissance of sorts. We saw huge increases in the mobile market with smartphone and tablet users, big changes to Google’s algorithm, and what is likely the final nail in the coffin of Flash.

Most importantly however, is the emergence of a Facebook competitor. Say what you will about the usefulness and reach of Google+, but the search giant has Zuckerberg’s attention and the will to make their social network an interesting player in the battle for the social media user.

Read more for a recap of the 2011 predictions, and a look into Keith’s crystal ball as he makes his 2012 predictions.

2012 Predictions from Rosemont Media and Keith Humes

While several may have been a bit ahead of their time, the 2011 predictions from our CEO Keith Humes were, for the most part, spot on.

In 2012, we’ll see these predictions mature and further expand. Visit the Rosemont Media Facebook page and tell us what you think 2012 has in store for us all, or weigh in on the predictions below.

Search Engines, SEO, Social Media, and Google

The face of search as we know it is much different, both in the physical appearance and the function of Google’s algorithm. From circles, hangouts, and places, to Pandas and social signals, Google made some big changes in the land of search engine optimization in 2011. And yet, the search engine is poised to make an even bigger splash in 2012.

With more than 60 million users right now, and more than 400 million projected by the end of 2012, Google+ will weigh heavily on search and user experience. The search algorithm will change radically as social signals are further integrated, and users are presented with custom, individualized results.

Emergence of Better, More Effective Mobile Ads

The percentage of mobile users visiting our clients’ sites experienced astronomical growth over 2011. Marketers will continue to refine mobile advertising, and mobile ad spend will increase accordingly as more users adopt a more mobile lifestyle.

Better Connectivity in all Walks of Life

The FCC recently approved the first white space device, which basically means we’ll have access to “Super Wi Fi” and information at speeds similar to those of your HD TVs. Fast doesn’t cover it: as voice controlled technology like Siri becomes commonplace, we’re only one step away from thinking about something, and having it show up in your search results. Paging Aldous Huxley?

Rapid Fire 2012 Predictions

Android OS and Google Chrome Challenge the PC

Improved Facebook Ads Allow for Creation of Better Customer Profiles

Mobile Affects Ranking Criteria for Search Engines

Wild Card: a New Platform or Technology Will Emerge and Forever Change us All

Chaotic Progress Continues in 2012

2011 was a volatile year in internet marketing and the dot com sector, and 2012 should be a great encore. The bottom line for the resident technology geeks at Rosemont Media is that this is all very exciting. We’re all looking forward to another great year and hope you’ll join us for the ride.

Visit our Facebook page and let us know what you think 2012 has in store for the internet, and tell us what changes or technology or applications you hope to see over the next year.

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