858.348.5766
Rosemont Review
Filter Categories
Subscribe to the Rosemont Review

ChatGPT and Dental Marketing: Pros and Cons

Posted on June 10, 2025 in Content Marketing, Search Engine Marketing by Presley Van

Since its industry-shaking debut in late 2022, the effects of ChatGPT have been felt in practically every realm — from business and technology to academia and healthcare. Short for “Generative Pre-Trained Transformer,” ChatGPT is a large language model developed by OpenAI. Essentially, it’s an AI chatbot that uses machine learning and pre-existing data to generate human-like text on a conversational interface. Thanks to its ability to respond to human queries and streamline a wide range of processes, dentists are eager to integrate ChatGPT into their dental SEO strategy and online marketing plans. Like any tool, ChatGPT is most effective and successful when used correctly. While learning how to leverage such novel technology for the growth of your practice can be somewhat tricky, we’re here to help guide you. 

Pros: Generate Ideas and Speed Up Processes

There’s been a lot of debate about the extent to which ChatGPT should be utilized for marketing and search engine optimization in general. Key to discovering the right approach is understanding the relationship between AI content and Google guidelines. To reiterate, Google confirmed, “Appropriate use of AI automation is not against our guidelines,” a clarification that creates room for ChatGPT to aid in the content creation process. 

When it comes to dental marketing, ChatGPT can create opportunities to make content more efficient and enhanced. But more effective than copying and pasting ChatGPT’s responses into your website with rote abandon is using the chatbot to streamline research processes. AI tools like ChatGPT can help create a steady stream of quality content by:

Brainstorming Topic Ideas 

From identifying keyword-optimized blog topics to outlining campaign themes and social media captions, ChatGPT is available 24/7 to help dentists and dental marketers generate new ideas. This accessibility can make it easier for you to illustrate more creative takes on routine topics. Not only does AI help facilitate content planning and ideation, but it can also be ideal for developing campaigns and establishing consistent brand messaging. With the on-demand creative collaboration provided by ChatGPT, dentists can better execute their content marketing and social media initiatives. 

When it comes to the medley of social media platforms that should be leveraged to reach your target demographic, ChatGPT can be used in collaboration with a professional dental marketer to establish full campaign arcs and aid in the creation of: 

This cohesive yet tailored brand messaging is especially helpful when marketing across multiple social media platforms or demographics, where tailored approaches matter to maximize results. 

Providing Outlines for Long-Form Content

More often than not, one of the most difficult aspects of the content marketing process is knowing where to begin. In this aspect, ChatGPT can help. Long-form content — such as comprehensive procedure pages, informative blog series, and extensive FAQs —  is a critical asset for SEO, patient education, and your positioning as a clinical authority. 

ChatGPT can be leveraged to streamline the outlining process, ensuring the structure is both comprehensive and aligned with your intentions for SEO. On top of structuring topics based on keywords and user intent, the tool can help ensure your content reflects common patient concerns and questions, includes sections that support long-tail keyword ranking, and follows a logical structure for clarity and readability. With a seasoned dental marketing expert in place to execute these ideas strategically, the possibilities for practice growth are infinite.  

Performing Keyword Research and Categorization 

While ChatGPT is not a replacement for specialized SEO tools, it can significantly streamline the brainstorming and planning phase of keyword research, helping dentists uncover high-value keyword themes, generate long-tail variations, and organize their content strategy. Essential advantages include the ability to: 

Notably, ChatGPT can support search optimization for more semantic and colloquial terms — for example, identifying the terms “porcelain laminates” and “smile makeover” to target the keyphrase “dental veneers.” By pointing out related terms Google may associate with the chosen topic, dentists can diversify the language of their content and improve topical relevance without keyword stuffing.

Assisting With Identifying Outreach Targets For Link Building

Link building is essential for improving authority and visibility in a dentist’s web presence. While ChatGPT doesn’t actively search the web in real-time or pull live URLs, it can streamline and support the content development process by suggesting high-value outreach targets (local directories, university dental departments, etc.) and even outlining evaluation criteria for identifying a valuable backlink. 

AI models like ChatGPT have the unique ability to instantaneously suggest niche industries aligned with dental SEO while offering ideas on what types of sites to prospect and why — taking advantage of its capabilities can help you build a diverse link portfolio and boost credibility in your market. 

Accelerating Workflow When Creating Content

With all of these capabilities, it’s no surprise that one of ChatGPT’s most pressing benefits is the ability to speed up workflow for content creation. The tool streamlines many phases of the process, from the brainstorming stage to polishing your first draft. It can also be utilized to implement tone adjustments, improve grammar, and maximize the consistency of formatting. 

A critical caveat of Google’s stance is their emphasis on prioritizing content written for people, rather than for search engines. Importantly, this means that leveraging AI tools with the goal of manipulating search rankings violates Google’s spam policy, regardless of whether the content in question is written by a human or a chatbot. Google’s high standards for prioritizing trustworthy, authoritative, and original pages — while condemning low-quality content — remains unchanged with the introduction of AI, and marketers who decide to rely on ChatGPT for the entirety of their content efforts will likely feel those penalties in the future. 

Cons: Lacks a Human Perspective and Requires Oversight 

For all its capabilities and possibilities of future development, it’s easy to wonder whether AI content is the future of SEO. ChatGPT and other machine learning tools will no doubt continue to help shape the landscape of online search, but we would be remiss to overlook the fact that ChatGPT wasn’t designed to be an instrument for SEO — the technology doesn’t account for elements such as search volume, relevance, or keyword competition that more specialized SEO tools are able to evaluate. That said, ChatGPT has many limitations which truly highlight why AI content can never replace humans in SEO or digital marketing at large, including: 

New and innovative technologies are being rolled out every day, but some things never change. One fact that seems to be immutable is Google’s prioritization of high-quality content that ultimately benefits the user, whether the information was produced by humans or machines. ChatGPT can be highly useful for a myriad of different dental marketing processes, but only under the irreplaceable expertise of human oversight. 

Ready to Dive In?

AI content can be overwhelming to wrap your head around, but a qualified dental marketing company knows how to help you optimize ChatGPT and other AI tools to your advantage. Reach out to Rosemont Media to learn more about staying competitive with your marketing strategies!

Editor’s note: The original version of this post was published on February 20, 2024.

Request Your Consultation