Search Engine Marketing Effectiveness for the Aesthetic Practice
Posted on 
October 1, 2010 in 
Search Engine Marketing by 
Keith Humes
Branching off from our call-tracking case study, which demonstrated the need for the ability to quantify leads stemming from your website, we’re opening the scope of this post to cover how you can determine the overall success of optimized content within your website. Whether you develop and maintain your practice’s search engine optimization campaign, or you have hired an SEO consultant, measuring the effectiveness of such a campaign comes down to four basic components. Without the ability to pinpoint your current website performance in the following four areas, there is no way to determine the success of your SEO strategy, let alone alter the plan to increase performance.
- Search rankings: can you determine if the search rankings for your website increased?
- Website Traffic: did you see an increase in website traffic because of specific keywords?
- Increased Business: can you attribute an increase in business to phone calls or emails from your website?
- ROI: most importantly, are you able to establish the return on investment associated with your SEO campaign?
Identifying each of these components will help you determine the effectiveness of your SEO campaign. Once armed with this data, you will be able to make the necessary changes to enhance website visibility and increase your overall ROI.
