2024 Digital Marketing Predictions
Within the last few years, the digital marketing industry has flourished – and now that 2024 has arrived, it’s showing no signs of slowing down. As we’ve done for several years, let’s turn to Rosemont Media CEO Keith Humes for some insight into the updates we can expect from the digital marketing realm in 2024.
The Emergence and Evolution of Artificial Intelligence in 2023
The year 2023 marked a significant rise in the application of Artificial Intelligence (AI), transforming it into a multifaceted tool utilized across various sectors, including content marketing and website design. Looking ahead, it’s anticipated that AI technology will not only continue to evolve but also gravitate towards producing content that resonates more authentically and conversationally, favoring a ‘human-like’ touch over a mechanical one.
While the integration of AI in Search Engine Optimization (SEO) is a thrilling advancement, it is crucial for users to employ these tools judiciously. Careful usage is essential to maintain favorability with search engines and maximize the potential of AI’s capabilities
Streaming Television Wars and the Evolution of Advertising
The trend of cord-cutting is accelerating. According to Statista, only 56% of American households maintain a subscription to cable or satellite TV, with this figure plummeting to just 34% among those aged 18-29. Even among cable subscribers, the allure of streaming services like Disney+, YouTube, Amazon Prime, and Netflix is strong, primarily due to their exclusive content unavailable through traditional cable or satellite TV. This shift has opened up new advertising opportunities for streaming platforms, marking a significant change in the landscape of television advertising and viewer habits.
Google Search Generative Experience (SGE)
Google’s new AI-generated search feature may still be in its infancy, but it’s clear that this efficient tool represents the future of search engines. Google SGE works by responding to a person’s search query with its own AI-generated answer. We’re not sure to what extent SGE will alter the search engine optimization (SEO) world as we know it, but this technology will likely affect how websites are optimized for search engines in the future.
Video and Social Media
While video content has been hot for a long time, we foresee it growing even hotter in 2024. In fact, video-based social media platforms like TikTok may prove useful for brand recognition – and for medical professionals to showcase their services, as well. Video content tends to be shared more than other types, and viewers of this type of content are expected to continue growing, making it a worthwhile part of a practice’s marketing budget.
Augmented Reality: The Next Technological Frontier
With the advent of advanced microchips, 5G connectivity, and the rapid evolution of quantum computing, the realm of augmented reality (AR) is expanding significantly. A key player, Apple, is investing heavily in its latest AR offering, the “Apple Vision Pro,” priced at $3,499. Unlike virtual reality headsets like the Meta Verse (previously associated with Facebook), which encapsulate users in a virtual environment, AR technology like Apple’s aims to enhance the real world with digital elements. Meta is not far behind in this innovative race, introducing the “Meta Quest Pro” which merges virtual and augmented realities. On the commercial front, Magic Leap is revolutionizing the medical field; its “Magic Leap 2,” currently priced at $3,299, is a significant advancement for surgeons in operating rooms. Although these pioneering devices are currently expensive and bulky, it is anticipated that both the cost and size will decrease over time, making them more accessible.
It can be hard to keep track of these digital marketing trends as they rapidly evolve. But at Rosemont Media, we love to help our clients learn about the most effective ways to expand their practice. To learn more, feel free to contact our friendly and knowledgeable team.