Social Media Marketing

How to Use Hashtags for Business

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In last week’s blog post, we discussed what a hashtag is, and how it can be beneficial to your medical or dental practice. Here are some other tips to help you get more out of your social media marketing strategy.

When to Hashtag

  • On Twitter, Instagram, and Google+, you should always use hashtags. Users on these sites utilize hashtags more frequently to find information. Also, if you don’t create your own hashtag on Google+, they’ll create one for you, so you might as well have some control over your own keywords and just add a hashtag.
  • Use common keywords like #plasticsurgery, #dentists, #health, #beauty, etc. Also, if you are posting about a specific procedure, you can use hashtags like #injectables, #rhinoplasty, #braces, #veneers, etc.
  • Hashtags on Facebook are not as necessary. We recommend using hashtags sparingly for more popular topics, like #plasticsurgery or #dentists.
  • Take advantage of trending topics, holidays, and locations because these are more frequently utilized and clicked on across all social networking sites. (Examples: #HappyLaborDay, #SmallBusinessSaturday, #SanDiego)
  • Create your own hashtags for new social media marketing campaigns, contests, or events so you can easily create and follow engagement. Also, encourage your followers to use your hashtags to drive engagement. (Examples: #SmileSelfie, #WeLoveRM, #RMAppreciationDay)

How to Hashtag

  • Don’t use too many hashtags. Select the 1-3 most relevant keywords pertaining to each post.
  • You probably have a few friends on your personal newsfeeds who use 20 hashtags in every post and/or hashtag things that people would never search. This is not useful for business pages.
  • #HashtaggingEntireSentences is useless because no one will ever use these sentences as searchable keywords.
  • #hashtagging #every #single #word #is #excessive #and #seems #spammy. Remember, limit yourself to 3 hashtags.
  • When you’re trying to figure out if your hashtag is beneficial, just do a quick search on the social networking site of your choice to see if other posts are already using that hashtag keyword. If not, then your keyword may not be the most beneficial.

Contact Us for More Information

If you would like to speak with us to learn more about social media marketing and how we can help your practice, contact us today.

Keith Humes

About

Keith Humes is Rosemont Media’s CEO and Founder. Since 1998 Keith has been at the forefront of Internet Marketing with Surgeons and Dentists. He continues to stay ahead of the curve and offers innovative insights to the world of healthcare marketing. Keith also lectures nationally at leading industry events, such as the American Society for Aesthetic Plastic Surgery, American Society of Plastic Surgeons, American Academy of Cosmetic Dentistry and the Dallas Rhinoplasty Symposium.

Keith is an avid fisherman and master-griller. Next to fishing, Keith’s favorite activities include surfing, and spending time with family & friends.