Social Media Marketing

Top 3 Myths About Social Media Marketing: Part 1


Although we’ve previously expressed a number of reasons your practice needs social media marketing, we realize there are several myths regarding social media marketing that abound, some of which may be dissuading you from implementing a strategy of your own. In an effort to clear the air, we are going to debunk the top three social media marketing myths to which you should pay no attention.

Myth #1: Social Media is Only Effective for Targeting Younger Patients

While this claim may have been true when social media first hit the scene, it couldn’t be further from the truth now. In reality, social media activity spans multiple generations, and its reach has no age limit. Think we’re blowin’ smoke? Check out these statistics garnered and published earlier this year by social marketing guru Jeff Bullus:

  • 89% of people between the ages of 18-29 are active on social media.
  • 72% of people between the ages of 30-49 are active on social media.
  • 60% of people between the ages of 50-60 are active on social media.
  • 43% of people aged 65 and up are active on social media.

“Active on social media” could mean anything from Facebook to Twitter, right? According to Mr. Bullus, that’s absolutely correct:

  • Over 1.15 billion users are on Facebook
  • Over 1 billion Google+ accounts are enabled
  • Over 550 million people are have a Twitter handle
  • Every month, 20 million users are active on Pinterest
  • Every month, 150 million users are active on Instagram

Based on all the statistics above, would you still say social media can only be effective for targeting younger patients? We didn’t think so. Facebook is a great place to start, but as you can see from our second grouping of statistics, there are so many more opportunities to reach your patient base. With all the social media platforms out there, we realize implementing a social media marketing strategy for you medical or dental practice can be time-consuming (and even downright confusing). If you have any questions about social media marketing, or if you’d like our help in customizing a plan specifically for your practice, don’t hesitate to contact Rosemont Media today.

Still Not Sold on Social Media?

Stay tuned for our next blog post in which we’ll debunk another popular myth regarding social media marketing.

Like this article? Get more industry tips delivered to your inbox each month.
John Lewis


John is a Senior Writer at Rosemont Media. A native of Marietta, GA, he migrated to nearby Auburn University where he attended football games and happened to earn his degree in the process. From there, he ventured cross country to live in San Diego just long enough to curse any temperature dropping below 70 degrees. He currently resides in Washington, DC, and in his spare time you can find him cheering on all Atlanta sports teams, showcasing a wicked slice on the golf course, or vicariously living “The Dream” through rock stars’ biographies.