Do You Dare Doubt the Power of Twitter?

Doubting the appeal of Twitter? Uncertain about whether the micro-blogging site can have any significant impact on your aesthetic healthcare practice and website performance? If there were ever a time to consider joining the Twitter revolution, a new study from social media monitoring company Sysomos shows there’s no time like the present.

Twitter 101: Make Sense of Micro-blogging with Macro Needs

Twitter Effectiveness Aesethetic Healthcare Search Engine Marketing Campaign

Twitter Growth 2010

With a population of more than 150 million users, 44% of which joined between January 2010 and August 2010, the potential reach and impact of Twitter is tough to ignore. But does it make sense for cosmetic dentists, plastic surgeons, and the rest of the aesthetic healthcare market?

Following Followers and Fads Forevermore, ad infinitum

Twitter makes sense if you’re willing to maintain the conversation because it provides a platform for real-time interaction between you and your patients. Similar to the effects Facebook and patient reviews can have on your website’s performance, Twitter provides 140 characters of insight into your level of online patient care and interaction.

To begin, the three most important macro-needs for a successful Twitter campaign are as follows:

Twitter 201: Micro-needs for the Micro-Blogger

In its most basic form of existence, Twitter is simply another chapter of your practice designed to enhance your online presence. As the following statistics from the Sysomos Twitter study show, adding some very basic elements to your Twitter profile is not only the latest trend developing in social media, it helps provide a more complete picture of your practice as a whole.

Conversation is King

Don’t get overwhelmed by this outrageous growth either: 80% of users have fewer than 500 tweets, while 22.5% of users account for 90% of all activity. Just as we mentioned in a recent Rosemont Review post regarding medical and dental Facebook optimization, the main concern is consistent participation.

Start slow with several practice updates a week until you generate some speed and get the hang of the micro-blogging process. And remember this isn’t the end-all-be-all. Social media sites such as Facebook and Twitter are simply chapters in your online existence. While you can use them to enhance your online presence, they aren’t necessarily, depending on your goals, essential components of a successful healthcare search engine marketing campaign (yet).

Executing poorly can do more damage than good, and dedicating that time elsewhere could prove more valuable if spent writing and optimizing fresh content and website updates.

Join the Conversation with Rosemont Media by Your Side

Still confused? Contant Rosemont Media for more information, or visit our Twitter and Facebook pages and let us know what you think about social media’s role in your practice.

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