Social Media Marketing

Considering Facebook Optimization and Maintenance Yet?

Optimize with Facebook Story Time

Facebook provides an important venue for its more than 500 million users to share their lives with friends and family. The most successful users and brands use their Facebook profile to tell a unique story, with the average user creating 90 pieces of unique content each month. Once created, the content from your unique perspective can be further improved upon with a well-developed social media optimization strategy.

What Makes Your Practice Unique?

How can you share your perspective in a useful and interesting way? If 90 pieces of content seems like a daunting task, begin with practice updates, a recent certification, or conferences you have or plan to attend.

Still uncertain how to begin? Tis the season, tell your community what your practice is doing to celebrate the holidays.

Connect to the Average User

The average user has 130 friends and sends out 8 friend requests per month. They are connected to 80 community pages, groups, and events. Most astonishingly, people spend 700 billion minutes per month on Facebook. How does your practice page stack up? How much time and effort are you contributing to the social media conversation?

Engage in the Conversation

Consider the reasons you spend time online, and specifically on Facebook. Chances are those reasons are fairly similar to your audience and patient community. Conversation is something that happens naturally, constantly throughout each day. Whether you are in your office discussing potential procedures with a patient, or sitting around the dinner table with your family, the best way to continue a conversation is by engaging in it.

The most important thing to remember is that the conversation happening on social media sites such as Facebook is very similar to a typical conversation. It is a two way street. Participate, or perish.

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Keith Humes


Keith Humes is Rosemont Media's CEO and Founder. Since 1998 Keith has been at the forefront of Internet Marketing with Surgeons and Dentists. He continues to stay ahead of the curve and offers innovative insights to the world of healthcare marketing. Keith also lectures nationally at leading industry events, such as the American Society for Aesthetic Plastic Surgery, American Society of Plastic Surgeons, American Academy of Cosmetic Dentistry and the Dallas Rhinoplasty Symposium.

Keith is an avid fisherman and master-griller. Next to fishing, Keith’s favorite activities include surfing, and spending time with family & friends.