“3 Low Cost Ways to Market Your LASIK Practice”
LASIK is an incredibly competitive market and a lot of attention is often paid to keeping up with the competition. If your competitor is there…you must be there! In turn, many practices disregard certain low cost marketing tactics which will likely give you a far better return on your investment. My three amigos are blogs, newsletters and email blasts.
- – The blog, it sounds so insidious, similar to the BLOB can aid you in your efforts to gobble up positioning on the web. The blog is designed to be administered by you…no IT support…no designers….just you. You can login at any time and make comments, answer frequently asked questions, or address the latest trends in the market. Your website will constantly evolve attracting return web visitors and the search engines themselves. Once the blog is set up, it is free to maintain. You have the ability to dramatically increase the size and scope of your website with a few regular entries.
- – Newsletters via email…genius. Why pay to print material, stamp and post your newsletters? Especially considering print mistakes, postage costs and the labor involved? Newsletters distributed online will save you time, money and they can even be tracked. Keep in touch with your existing patients and ever so simply include the “send to a friend” feature for more LASIK referrals.
- – Email Blasts are just as effective as the quarterly newsletter but occur much more frequently. Email marketing campaigns can be used to offer promotions, inform your patients of new procedures or just remind them of their upcoming appointments. Save a tree…send an email.