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3 Steps to Market Your Practice While at Tradeshows

Tradeshows can be a whirlwind of logistics and travel. Don’t let your practice marketing suffer from your absence. With some forethought and planning, you can use tradeshows to benefit your practice’s search engine marketing. Here are three simple steps to market your practice when you aren’t in your office.

1. Work with Your Staff

2. Maintain Fresh Content

When it comes to practice marketing, publish a blog post about your upcoming tradeshow. Explain why you go and how your practice benefits from your additional education. Pretend you are your patients, or a potential patient: what do they need to know?

When you return, do a tradeshow recap blog post. Explain what you learned and some highlights of the trip. Travel is something everyone can relate to, and your readers will connect with travel stories.

3. Connect on Social Media

In addition to posting your tradeshow blog post to social media sites, update your social media profiles while you are at the show.

From the Rosemont Media Facebook page

Example of live posting from the Rosemont Media Facebook page

Here are three things to keep in mind when uploading to social media:

Turn Tradeshows into More Patients

With these tips you can turn tradeshows into a marketing campaign for your practice. You have enough material for at least two blog posts and numerous social media updates. Now that’s the way to make fresh content! Let us know if you have any questions about creating content for your practice, we would be happy to help.

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