7 Ways to Tell if an Internet Marketing Company is Right for You
Let’s say you’re in the market for an SEO/marketing firm. Perhaps you’ve done some research, and you’ve come up with a few (seemingly) decent options. But how can you tell them apart? They all have websites that look fairly similar, so what exactly should you be looking for? To help you sort it out, we’ve provided some helpful tips:
- Check their work. Just like prospective patients want to see before and after photos of your previous patients prior to committing to certain procedures, it’s important for you to review what the firm has done for their other clients. If they don’t already have a portfolio available on their website, be sure to request some examples of the work they’ve done in the past. Look for the things that are important to you — for example, do they create attractive and user-friendly website designs for their clients? Is there original, informative content available on their clients’ sites? Does the overall aesthetic of their work match your preferences? Additionally, if you’re looking for a company that can design and build a website for you, it stands to reason that their website should be exemplary, as well.
- Review their clients’ search engine rankings. Firstly, are their clients in a field similar to yours? The company you select should definitely have experience working with clients from your industry. Research clients comparable to your practice, and see how they are ranking in search engine results. If you notice good positioning within competitive markets, you’re on the right track.
- Look for signs of a strong online presence. Since you will be trusting the marketing firm you choose to help you climb the search engine ranks, they should showcase the fruits of their labor by performing well in results for their own industry (medical and/or dental marketing). Just remember — getting to the top of Google can’t happen overnight, and any marketing company that claims otherwise is likely using black hat tactics.
- Are they engaged with customers? Look to see if your potential marketing company has a presence on social media (every marketing company should). Do they have a Facebook page? If so, are they actively engaging with their audience?
- Do they have an informative blog? Looking at a potential marketing company’s blog can likely offer some insight. A good marketing company should blog on a consistent basis, and their posts should lean towards being informational, not salesy. Ask yourself: is this the type of blog you would want to subscribe to? Do the posts exhibit their authority and expertise on industry news? Reading through the posts can also give you a feel for the company’s voice and overall tone. Do they seem like a company whose values align with those of your practice?
- Read client case studies and reviews. Similar to how prospective patients want to read online reviews about your practice, you should be looking to see what clients are saying about the SEO firm in question. Look for case studies and reviews that can help you get a better feel for what you can expect.
- Talk to the representatives you will actually be working with. Sometimes the person (or people) you initially meet and/or talk to are not part of the team you will eventually end up working with after you sign a contract. If this is the case, it is important to know who you will actually be working with, meet the representative(s) and/or team, and determine if you feel you can work well with them.
Beyond the suggestions mentioned above, we also recommend that you ask whether or not your practice will own everything that the marketing company does for you (the website, written content, SEO, etc.). If not, this is a big red flag. You might also want to check to see if there will be a buyout option available after a contract is signed, in case you decide to part ways earlier than planned. Ultimately, you’ll want to find an all-star marketing company that can fit into a budget you’re comfortable with — and it all starts with thorough research! Don’t be fooled by companies who talk the talk without walking the walk!