Florida Society of Plastic Surgeons 2010 Re-cap
Rosemont Media’s own Brian Lyle recently attended the 54th annual meeting of the Florida Society of Plastic Surgeons (FSPS) held at Disney World in Lake Buena Vista, FL. Overall, Brian says he appreciated the chance to meet with a number of clients from the area while attending a variety of informative conferences concerned with the current state of plastic surgery in Florida; however, despite the exciting and educational schedule, he added that attendance seemed lower than he expected, citing doctors steadfast desire to continue to help patients wade through the tough economic times as a possible contributing factor.
Over 50 Years of Blending Art and Science
FSPS has been contributing to the drive for safe, high-quality plastic surgery in Florida since the society was established in 1956. Currently, the FSPS membership includes more than 200 reputable, board-certified plastic surgeons dedicated to promoting the ethical practice of the art and science plastic surgery requires. All FSPS members meet the rigorous standards set forth by the American Board of Plastic Surgery and the American Society of Plastic Surgeons (ASPS), in addition to having met the strict criteria of the FSPS itself.
Dr. Norman Cole Addresses Silicone Breast Implant Moratorium
General program features included information on the latest techniques in body contouring and breast procedures, as well as a return to the basics of reconstruction, updates on rules and regulations, a patient safety course, and a practice marketing and office management presentation. According to Brian, the Keynote address given by past ASPS President Norman Cole, MD was a highlight of the event.
The topic of Dr. Cole’s address was the history of the Silicone Implant Moratorium, as he was ASPS president when the moratorium went into effect. In particular, Dr. Cole discussed the importance of sound science in combination with astute patient safety guidelines
Patient Reviews and Google Updates at FSPS
Brian also added that two topics in particular generated a great deal of interest throughout the four-day conference: patient reviews and the recent changes to Google. To address some of the concern expressed, Brian reminded his fellow attendees that proactively supporting and harnessing the benefits of patient reviews both offline and online is essential to practice success, and can enhance and strengthen the practice’s website and search engine performance.
Additionally, Brian stressed that maintaining a healthy, robust online presence while adhering to Rosemont Media’s dynamic list of best practices will provide the potential for optimal online performance, regardless of the ever-evolving world of search engine optimization.