LASIK – Should My Practice Target a Younger Audience?
Some of LASIK’s biggest advertisers have started targeting the younger generations needs for laser eye surgery. AMO’s iLASIK and Reality LASIK marketing campaigns have selected the internet as their medium of choice using nationally distributed display ads, aggressive Pay-per-Click campaigns and advanced video optimization strategies. The 18 to 35 year old audience is the leading age bracket for internet usage but more specifically for social media forums and video sharing websites. Combine the power of your current internet strategy and the tools given to you by your vendors to enhance your profile on the web. Be advised, however, not to duplicate verbatim any marketing materials provided your vendors. The act of copying text from one website and pasting it to yours is considered duplicate content and frowned on by the search engines.