Trending Blogs From 2025: A Landmark Year in Review
- Digital healthcare marketing in 2025 was defined by the introduction of AI-driven search engines, generative summaries, and GEO.
- Maintaining visibility online required plastic surgeons, dentists, and healthcare marketers to proactively adapt, which is why we authored a series of insightful blogs throughout 2025 to help you stay attuned.
- Our trending blogs last year ranged in topic from the best marketing strategies for plastic surgeons in the era of AI to the top-rated tips for online dental marketing in 2026.
- While keeping up-to-date with the technological advancements presented by AI can be demanding, partnering with an experienced marketing team that specializes exclusively in elective healthcare can help you more seamlessly grow your business.
With a new year comes a fresh slate of educational blogs written to help you navigate the world of digital healthcare marketing — an industry that saw monumental shifts in 2025 with the proliferation of Large Language Models (LLMs) and generative engines. Not only has AI changed how people search for, evaluate, and select healthcare providers, but the introduction of generative summaries, voice searches, and conversational interfaces into the mainstream has continued to reduce users’ reliance on blue links (top-ranking search results) to find the answers they’re seeking.
These industry-wide disruptions fundamentally evolved how healthcare providers garner and maintain visibility online, shifting from a focus on simple ranking tactics to a greater emphasis on demonstrations of brand authority, trust signals, and clinical credibility. With the inception of AI-search optimization (GEO) alongside classic SEO strategies, 2025 saw groundbreaking advancements in search behavior that our team has broken down in real time throughout the year. We’re excited to see what breakthroughs lay in wait for 2026, but now is the perfect time to refresh your memory and delve into some of the most trendworthy blogs published throughout 2025.
Keeping up with the rapid evolution of online marketing can be multifaceted and difficult to navigate without a savvy, multispecialist team dedicated to your success. If your resolutions for 2026 include attracting higher-quality patient leads in an ever-evolving search landscape, call our office today to collaborate with our healthcare marketing specialists at Rosemont Media.
Best Plastic Surgery Website Designs for 2025
In one of our most popular articles to date, the creative strategists at RM look back on some of our most innovative plastic surgery website designs developed in 2025, including sites for new and longtime clients like Dauwe Plastic Surgery, Kurkjian Plastic Surgery + Aesthetics, and Miller Cosmetic Surgery, among many others. We analyze the role of a well-performing website as a visual exemplification of your practice in the era of AI, melding technical precision, educational content, and visual storytelling to bring the “soul” of your business to life online.
As the need for brand visibility and consistency across the web becomes a non-negotiable in 2026, an authoritative online presence often starts with a striking website that clearly communicates your personality, expertise, and value. We also describe how a medical or dental website must function as both a visual extension of your brand identity, as well as a strategic marketing asset optimized for modern discovery.
Ultimately, we stress that creating a custom, premium website is a collaborative process that not only results in a cosmetic upgrade, but also works as a strategic investment to stand out in a competitive market while adapting to evolving search behavior.
Generative Engine Optimization (GEO) for Healthcare Practices
Generative engine optimization, or the practice of tailoring content for AI-driven platforms, was a critical focus in 2025, and the RM team kept practices abreast of its integration into online healthcare marketing every step of the way. In this article, we differentiate GEO from traditional SEO, and explain how the former prioritizes search intent, semantic relevance, structured data, and machine readability without sacrificing tried-and-true SEO best practices.
We also shed light on the tangible benefits of GEO for healthcare practices, including increased visibility in AI-powered search results, improved inclusion in featured snippets and voice search responses, stronger local search performance, and more conversational user experiences. Medical providers also receive practical implementation strategies, as well as learn the regulatory and ethical considerations of AI-powered content creation. As AI tools and LLMs became more increasingly woven into search platforms, the insight in this blog has proven more topical and relevant than ever.
Best Social Media Platforms for Dentists
Here, the RM team breaks down easy social media marketing for dentists and distinguishes the target audience behind each of the most popular and widely used social media platforms. As affordable and effective marketing channels for dentists wanting to build brand awareness and connect with their communities, social media avenues like Facebook, Instagram, TikTok, and Threads require a consistent presence across all platforms. This uniformity is crucial to ensuring a cohesive and authoritative brand identity across all manners of your digital presence, strengthening your ability to surface in Google results, AI overviews, and other generative summaries produced by AI search engines.
On top of detailing each platform’s primary demographic and how to tailor content accordingly, we stress the importance of tracking performance metrics in order to refine strategy. We also explain the value of partnering with a specialized dental marketing agency to more effectively navigate the complexities of social media. All in all, dentists are able to gain an understanding of social media as an essential marketing tool to enhance visibility, strengthen patient relationships, and sustain long-term growth in the digital landscape.
Best Marketing Strategies for Plastic Surgeons In the Era of AI
For this article, we provide a tell-all on AI marketing for plastic surgeons. Our team reviews how artificial intelligence has fundamentally reshaped healthcare marketing by altering the way patients discover, assess, and choose their doctors in highly competitive specialties like aesthetic plastic surgery.
As generative search experiences become central to online discovery, we explain that traditional keyword-focused SEO and paid advertising alone are no longer sufficient enough to gain online visibility. We also analyze how this has shifted patients’ expectations of receiving immediate, synthesized answers — often without ever clicking on a website — resulting in declining traffic and click-through rates across the industry.
Due to this shift, our team provides actionable tips to help plastic surgeons surface in AI overviews and generative summaries. Our strategies place focus on brand consistency, entity recognition, and machine-readable trust signals. We also introduce GEO as the natural evolution of traditional SEO, one that prioritizes online authority, semantic depth, content quality, and reputation. All of these factors help AI systems interpret credibility and relevance, increasing the likelihood of a plastic surgeon’s brand identity showing up in high-value digital placements (AI overviews, featured snippets, People Also Ask boxes, etc.).
15 Dental Marketing Strategies Ranked by Experts
In this detailed primer on dental marketing “dos and don’ts,” our team offers a complete roadmap for dentists seeking sustainable growth, stronger patient engagement, and a competitive edge online in the modern era. In the blog, we emphasize that successful dental marketing is not a “one-size-fits-all” effort. Instead, results are seen by adopting a more cohesive approach. We dive into the value of a mobile-responsive and creative dental website design that prioritizes easy navigation, accessibility of information, and patient convenience through features like online booking and secure communication tools.
Next, we move into best practices for internal site features, positioning conversion-focused elements like landing pages, high-quality content creation, doctor-optimized bio pages, online review management for dentists, and smile gallery before-and-after photos as cornerstones of long-term success. We also underscore the value of email marketing, social media engagement, and video marketing as cost-effective ways to humanize your practice and maintain patient engagement. On the technical side, the article outlines the necessity of a holistic SEO and GEO strategy along with search optimization through Google Business Profiles and accurate directory listings — all of which work to ensure visibility in local searches. Finally, the blog stresses the importance of staying ahead of evolving digital trends by partnering with an experienced dental marketing agency to adapt proactively.
Start the Year Off Strong
For almost 20 years, Rosemont Media has stayed on top of industry-disrupting technological advances to continue bringing our clients meaningful practice growth. If you’re looking to stay ahead of the curve, contact the RM team and discover how you can start reaching your marketing goals in 2026.