Subscribe to the Rosemont Review

When Should I Consider an Identity Refresh?

You know your services are one-of-a-kind, but do your patients? While exemplary patient care and first-rate results are the foremost authority in distinguishing your dental or medical practice from others, the power your personal brand yields in communicating your unique quality of expertise should not be underestimated. An effective and enticing brand identity can make a lasting impression on current and prospective patients while establishing a sense of trust by legitimizing your practice.

As trends and tastes change constantly, people can easily tell when a logo or website seems outdated. You don’t want people to wonder whether they’ve traveled back in time when they think of your practice—a very likely possibility if your services are represented by an antiquated aesthetic. If your brand or logo no longer reflects the life and soul of your practice, refreshing your identity can communicate the vital message that you are capable of embracing growth and changing trends without uttering a single word.

Potential Benefits of Revamping Your Brand Identity

If your brand feels stale or doesn’t quite reflect the heart of your practice anymore, an identity refresh can help you convey a more updated and relevant version of your treatment offerings. Depending on what you hope to accomplish, refreshing your brand can allow you to:

Whether your goal is to introduce a new collection of treatments or target a demographic you’re not currently resonating with, a brand refresh may be the perfect way to boost engagement with your patients and cultivate greater interest in your practice.

When to Change It Up

Unlike a complete rebranding, an identity refresh simply acknowledges the importance of remaining relevant to your patient base while keeping the overall message and character of your practice intact. So when is the right time to reinvigorate your brand? The following factors can help you glean an idea of when a makeover may be opportune:

Visual communication is a compelling tool that can foster incalculable growth of your patient base. The ability to more effectively reach your patients can be as simple as adjusting text-width and updating a font, or as elaborate as a complete logo redesign. If you think it may be time for a brand refresh, the team of creative experts at Rosemont Media can help you formulate a unique strategy to modernize your identity and ultimately grow your practice. Contact us today to learn more about our state-of-the-art digital marketing services.

Editor’s Note: The original version of this blog was published on May 1, 2018.

Request Your Consultation