Website Design

3 Reasons to Create a Plastic Surgery Blog

Each and every day the Internet becomes more and more complex. As a plastic surgeon marketing your website in a very competitive market place you may want to ask yourself a couple of questions;

  • How do you differentiate your practice from the rest?
  • How do you keep your website content fresh?
  • How do you promote a new cutting edge procedure but not invest a ton of time and money?
  • How do you relate your human side or bedside manner to your current and potential patients?

The answer is easy – create a blog for your practice. I love blogs for a variety of reasons, but primarily because they are the most cost effective way of generating new custom content for your website. And adding content through a blog on an ongoing basis helps out in a few ways.

  1. Improves search engine ranking (search engines favor sites that are updated often)
  2. Makes for a better resource (more information about the specific procedures = better informed patients)
  3. Provides a medium for interaction between physician and patient (the more potential patients feel like they know you, the more likely the will consider your practice)
Like this article? Get more industry tips delivered to your inbox each month.
Keith Humes


Keith Humes is Rosemont Media's CEO and Founder. Since 1998 Keith has been at the forefront of Internet Marketing with Surgeons and Dentists. He continues to stay ahead of the curve and offers innovative insights to the world of healthcare marketing. Keith also lectures nationally at leading industry events, such as the American Society for Aesthetic Plastic Surgery, American Society of Plastic Surgeons, American Academy of Cosmetic Dentistry and the Dallas Rhinoplasty Symposium.

Keith is an avid fisherman and master-griller. Next to fishing, Keith’s favorite activities include surfing, and spending time with family & friends.