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How to Target Your Audience in Email Marketing

It is easy to get caught up in the details, especially when writing email newsletters. As tempting as it is to tell your readers every update about your practice in large blocks of text, it simply won’t help your ultimate goal: to gain repeat patients and new leads.

Define Your Audience

All you need to do is keep your audience in mind when writing. In order to get in the mind of your audience, answer the following questions:


Once you have an idea of who your audience is, strip away any fluff in your newsletter and focus only on what your readers will respond to.

When creating your practice email newsletters, it is easy to want to share everything with your readers. Sometimes you have to get out of your head and into the minds of your audience to be the most effective. By keeping in mind who your audience is and how they read emails, you can accomplish your goals of bringing back customers and generating new leads.

For help writing to your audience and creating streamlined emails with interesting subject lines, contact us.

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