Marketing Tips Inspired by Moms for Mother’s Day
At Rosemont Media, we know our moms are the bedrock of our communities. This Mother’s Day, we’re celebrating the women who shaped us by applying a modern twist to their timeless insight. Shockingly, the phrases we’ve heard over and over again during our formative years can also double as spot-on marketing advice for dental, medical, and plastic surgery practices.
By turning our mothers’ unyielding guidance into actionable tips to strengthen your brand, elevate your website rankings, and position your business as an authority in your local market, we’re making this blog a tribute to all of the amazing mothers out there who constantly put their families before themselves. Show your mom some love today (and every day!) and keep reading to discover the latest best practices in SEO for doctors and medical practices.
“Listen and learn.” — Know Your Audience
When promoting your top procedures and treatments, it’s essential to pay attention to your target demographic and customize your marketing accordingly. For example, a plastic surgeon or dentist based in a more conservative town with a significant population of older patients may promote treatments more likely to resonate with this type of audience — such as blepharoplasty and implant-supported dentures, respectively. In contrast, a plastic surgeon who lives in a larger metropolitan encompassed by a younger demographic will likely have more marketing success by pushing procedures like breast augmentation and liposuction. Understanding who you’re trying to reach can help set you up for success when trying to increase patient conversion.
“No shortcuts.” — Avoid Black-Hat SEO Tactics
“Black hat” search engine optimization refers to unethical or illegitimate strategies intended to fool search engines into increasing your website’s rankings, often going against Google’s guidelines. Examples of black hat SEO include stuffing your website pages with keywords to the detriment of user experience, copying another website’s content, paying another company for a valuable link to your site, or adding low-quality content and “clickbait” to boost website traffic. While these tactics may yield a brief improvement in your position on SERPs, Google famously penalizes websites with lower rankings — meaning Mom may have been on to something when she said, “cheaters never win, and winners never cheat.”
“Clean up after yourself.” — Monitor Rankings, Broken Links, & Outdated SEO
Google and other search engines reward websites that are most helpful to the user. In optimizing user experience, consistent website maintenance is critical. A neglected website doesn’t just look bad — it can hurt your search rankings, drive away traffic, and ultimately alienate the very patients who are searching for your services.
Think of regular SEO maintenance as tidying up your digital space so visitors (and potential patients) feel welcome, and search engines know exactly what you’re offering. Your website is a visitor’s first introduction to your practice. If your website is hard to navigate or unhelpful, chances are high that they will assume this inefficiency extends to your business and standard of care. Take steps to ensure your site doesn’t become cluttered with outdated content, bad links, or low-quality metadata. From outdated meta tags to broken links, your SEO “house” needs regular cleaning to keep both search engines and users happy.
“If all your friends jumped off a bridge…” — Don’t Blindly Copy Other Practices’ Strategies
Trendy or popular doesn’t always equate to savvy. Your strategies should be tailored to your unique voice, goals, market, demographic, and expertise. Chasing every trend can dilute your brand, confuse your audience, and waste your marketing dollars. Not every viral moment aligns with what you hope to accomplish, so it’s important to exercise discretion. Before incorporating a specific strategy into your marketing plan, ask yourself, “Is this consistent with our brand, values, and target audience?”
“Dress for the job you want.” — Brand Your Practice
Professional branding distinguishes you from the medley of other options available in your area, positioning you as credible and trustworthy — especially in a competitive market. In the digital space, your “outfit” is your brand and includes everything from your website, logo, and colors to your social media, tone of voice, and visuals. Invest in your brand identity to help you attract the right audience, build patient trust, and position yourself as an authority in your market.
“Treat others the way you want to be treated.” — Focus on User Experience
The ultimate goal of Google and other search engines is to give users the most relevant, trustworthy, and user-friendly content possible. That said, Google actively rewards websites that offer a seamless user experience by ranking them higher in related search queries. When it comes to building your site, be sure to prioritize an easy, efficient experience by optimizing loading speed, layout, website navigation, and a responsive design.
“Have patience.” — Invest in Long-Term Success
There are no tricks, shortcuts, or “get results quick” schemes to provide you with the long-term SEO success you’re seeking. When it comes to digital healthcare marketing, it’s essential to trust the advice of your SEO company and implement the appropriate strategies to set you up for excellence in the long run. This requires taking the appropriate measures with all components of a robust digital marketing strategy, including web design, content marketing, social media marketing, SEO, paid search ads, and branding. These are the seeds of your business — and like a bountiful spring bloom, it takes time and patience to watch them grow.
The invaluable wisdom of our mothers is not only timeless, but also eerily applicable to many different aspects of life — including digital marketing! Mom knows best, but if you find yourself in need of specialized advice for growing your medical or dental practice, don’t hesitate to contact the RM team for custom SEO and healthcare marketing strategies tailored to your unique practice and overall goals.