Google announces Social Search at Web 2.0 Summit
Top Search Engine Google Burrows into Social Media It’s no secret that Google is the number-one search engine… and it wants to remain that way. With today’s continuing surge in […]
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Category: Search Engine Marketing
Google Local Stealing Directory Market Share Statistics Suggest
In May 2007, Google introduced a revolutionary search model known today as “Universal Search”. Beyond including traditional websites within the search index, Google would also now include, video, news articles, […]
Read MoreGoogle Health Link Now Included on Google Search under Health Related Search’s
Google just recently added a link to Google Health for health related searches. In addition they have also included links to the Mayo Clinic, WebMD, and MedlinePlus. This strategy appears […]
Read MoreYahoo & MSN (Bing) Partnership Overture Déjà vu?
As we all know history repeats itself. The new potential partnership between Yahoo and Microsoft (now Bing search) is very reminiscent of the original Pay Per Click company Overture, a […]
Read MoreThe Importance of Marketing Consistency in the Summer Months
Marketing is critical during the summer months. When a potential patient is considering an elective health care procedure, the decision making process could take minutes or months. It is important […]
Read MoreHow Pay Per Click “PPC” can Help Your SEO Efforts
I get this question a lot: “Can PPC help my organic ranking?” The direct and blunt answer to this question is… no! Everyone is looking for an angle or advantage […]
Read MoreSEO Success is Not Just About Ranking
You can get people to your site, but how will you keep them there? It is a common misconception that the purpose of search engine optimization is to index a […]
Read MoreShould I Build a Procedure Specific Website, or Expand my Current Website?
When answering this question I would consider two points: Market Share Your image in the market place In regards to market share, one must remember that, on average, there are […]
Read MoreDo MORE with less 3 Free Google Tools
Google Analytics: This is a must have tool for any business with a website. Once installed the reporting and information regarding your website performance is essential to your online success. […]
Read MoreVideo on a Budget
Everywhere you turn people are talking about video. Many clients often ask me if video truly is a good investment. Yes, video should be a key element of your internet […]
Read MoreLonger Key Word Searches Says the Average Internet Consumer is More Savvy
People typing longer search terms on the web can give you more opportunities to boost the number of visitors to your website, and a new study by Hitwise shows that […]
Read MoreYour Website “Bounce Rate” has big impact on Search Engine Placement
If you’re a bit unclear about something called a website “bounce rate”, you’re not alone… but learning what it is and how it affects your business could be one of […]
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