Cosmetic Dentists: Give Your Blog a New Smile, then Post it
According to a study conducted by Universal/McCann, 77% of internet users read blogs. As more and more people turn to blogs and service-related rating websites for virtual referrals, especially when researching an aesthetic healthcare practice, maintaining a current blog with fresh content that demonstrates your expertise is essential to online success and website promotion. But how do you generate posts and determine appropriate blog topics?
Incorporate Most Popular Form of Multimedia
One simple way to create effective posts for your cosmetic dentistry blog is by considering your patients and their experience with your practice. Another survey of blog statistics conducted by Technorati shows that 80% of bloggers add photos to their blog, making images the most popular form of multimedia. Whether you include before-and-after photos, patient testimonials and narratives, or a case study highlighting a specific procedure you performed, including your patients in your practice blog provides immediate feedback for a potential patient researching cosmetic dentists.
Personalize Cosmetic Dentistry Blog Topics
Incorporating photos in your blog is the first step toward providing your patients with an inside look into your practice by supporting your cosmetic dentistry marketing efforts. Further define your practice by including posts about the following topics to create a unique identity and allow patients to get to know what is important to you as a cosmetic dentist:
- Upcoming events with organizations you support or are affiliated with
- Areas of specialization or continuing education you have completed
- Practice updates concerning new procedures offered
- Industry news, research, or articles that caught your eye
If All Else Fails
If you’re consumed by writers’ block, or you’ve exhausted the above options, simply start by answering this question: what has my attention right now? By taking five minutes to answer this question in relation to your expertise as a cosmetic dentist, you’re likely to generate a wide range of useful posts to increase web visibility and increase your online success.
In the end, confining your expertise to the walls of your practice is limiting your success. With nearly 60% of bloggers stating they are better known in their industry because of their blog, the question to answer is “How do I start blogging?”