Mobile Marketing Mondays: Smartphones and Tablets Next Generation
A recent article on ClickZ, “Marketers Get Primed for a Mobile Future,” defines the potential for substantial growth in popularity of mobile devices and mobile advertising. The chart below shows current and future projections for worldwide shipments of PCs, smartphones, and tablets. As you’ll see, 2011 smartphone sales are projected to surpass PC sales by more than 100 million units.
In the article, Interactive Advertising Bureau’s general manager of the Mobile Marketing Center of Excellence Anna Bager had this to say: “Mobile is very intrusive. It’s hard to shut it off. Mobile is the remote control for our lives. It’s much closer to us than the PC ever was.”
We have our mobile phones with us everywhere we go. We use them at work, at home, and on the road; in the morning, at lunch, during dinner, and before bed. What other device can you think of that gives marketers this kind of access to our attention and decision-making process?
While the medical and dental mobile website marketing landscape is still in its infancy, a number of big brands are adopting marketing strategies with a hefty portion of the budget dedicated to mobile advertising. As more brands commit additional resources to finding and attracting their mobile audience, benchmarks will be established and the future of mobile marketing will be further defined, leading to an increasingly measurable and predictable result.
Despite the uncertainty of the exact direction of mobile marketing in this experimental phase, all signs point to a larger, more engaged audience, which further justifies the need for a comprehensive, user-friendly presence on the mobile web.