Search Engine Marketing

3 Tips: Quality Link Building Verse Quantity Link Building

If you are involved with Internet marketing or considered participating with a Search Engine Optimization company you are familiar with the term link building. Here are 3 questions to consider when participating in a link building campaign.

1.    Are all links the same?
The short answer is no. More specifically there are different types of links. The most common link would be a traditional link to your website seen here:

Website Link

Website Link

The most valuable link to acquire from another website is a keyword text link containing the keyword you are trying the get found under, as seen here: link building. Inner linking content throughout your website and blog is very essential as well. You ultimately want to point or link every instance of specific keyword back to the page where the majority of the content resides.

2.    How do companies acquire links for me?
This is a great question when interviewing a SEO firm. A link from a website with a page rank of 3 or higher, editorially review published news articles are both considered quality links. Make sure the company is not acquiring a lot of empty links from low ranking pages and or link farms . Links from pages identified as a link farm can actually hurt your SEO more than it can help it.

3.    Will all links have the same effect on my search engine ranking?
Do not be impressed with the amount links a company says they can acquire for you. Focus more on the quality of a link. A link from a high ranking .edu site can help boost your search engine ranking more than a 1000 links from empty or low ranking pages.

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Keith Humes


Keith Humes is Rosemont Media's CEO and Founder. Since 1998 Keith has been at the forefront of Internet Marketing with Surgeons and Dentists. He continues to stay ahead of the curve and offers innovative insights to the world of healthcare marketing. Keith also lectures nationally at leading industry events, such as the American Society for Aesthetic Plastic Surgery, American Society of Plastic Surgeons, American Academy of Cosmetic Dentistry and the Dallas Rhinoplasty Symposium.

Keith is an avid fisherman and master-griller. Next to fishing, Keith’s favorite activities include surfing, and spending time with family & friends.