15 Plastic Surgery Marketing Strategies Ranked by Experts
As the boom in cosmetic surgery experienced throughout the pandemic begins to level out, marketing your plastic surgery practice in 2024 requires more creativity than ever to stand out amongst the myriad of other aesthetic providers in your region. A multi-layered approach to your digital marketing plan can help you establish a stronger online presence, better distinguish your services in a competitive marketplace, and ultimately attract new patients. We’ve developed 15 tips to strengthen your marketing plan this year with the goal of growing your patient base:
Make SEO More Effective
SEO for plastic surgeons is a balancing act between implementing smart strategies while avoiding ”black hat” SEO tactics, such as keyword stuffing and clickbait headlines. This is the best way to position your website higher on Google’s Search Engine Results Page (SERP), making it easier for potential patients to find you. Use relevant keywords and tailor your SEO to your targeted location and patient base, making sure to optimize your on-page SEO in a way that is organic and helpful to the reader.
Facilitate Seamless Website Usability
“Website usability” refers to the ease with which patients can find what they’re looking for when navigating your site. Slow loading speeds, clunky content, and confusing navigation are all detrimental to website usability, which is why retaining visitors to your site before they click away to another provider is a matter of improving user experience. A mobile-friendly and responsive layout, engaging content, and intuitive navigation, among other “must-have” features are critical to your plastic surgery website design.
Develop High-Quality Landing Pages
Custom landing pages are not only eye-catching and helpful to potential patients, but they also have inherent SEO value. Consider showcasing your top procedures on custom-designed, high-quality landing pages to educate readers, reinforce your brand, establish strong interlinking within your site, and improve overall navigation.
Nail Down an Effective Content Marketing Strategy
The backbone of a strong online marketing plan is a regular schedule of high-quality content addressing common questions and concerns about plastic surgery. Custom pages, blog posts, infographics, and videos tailored around patients’ most relevant search queries are invaluable — not only to help educate your audience, but also to showcase your expertise and improve SEO.
Promote Your Services with Email Marketing Campaigns
Creative email marketing can be an effective approach to increase patient retention, providing an avenue for you to market special promotions while driving traffic back to your website. Email marketing tips for medical practices include rolling out special campaigns and sending regular newsletters with practice updates, seasonal specials, and educational content to keep your practice at the top of patients’ minds.
Leverage Social Media
Nowadays, social media platforms like TikTok, IG Reels, and Threads are as valuable to social media marketing as Instagram, Facebook, and Twitter. These avenues for patient engagement provide low-cost opportunities for patient engagement while offering unlimited reach. Gain insight into the best social media platforms for plastic surgeons and leverage these tools to reinforce your brand and build a personal connection with your audience.
Use Patient Feedback to Your Advantage
Positive reviews and testimonials are enormously influential. The best way to cultivate a strong online reputation is to provide unmatched, patient-focused service, so be sure to encourage satisfied patients to leave reviews on your website, Google My Business profile, and social media pages. Respond professionally to both positive and negative reviews to show you value patient feedback.
Expand Your Reach with Paid Ads
Setting a solid ad budget for your practice can help you reach your targeted demographic with a variation of customizable tools. Consider using paid advertising options such as Google PPC Ads or social media for plastic surgeons to precisely target potential patients actively searching for your services.
Integrate AI Strategically to Improve Workflow
ChatGPT and other AI tools have introduced a new way to streamline your marketing goals, giving plastic surgeons the ability to create outlines, speed up workflow, and generate new CM topics on highly searched keywords. While using AI doesn’t go against Google guidelines and automated tools can help assist in the content creation process, practices should be careful to avoid violating Google’s spam policy with their use of auto-generated text.
Equip Your Site with a Seamless Before-and-After Gallery
A compelling before-and-after photo gallery is perhaps the most persuasive element on a plastic surgeon’s website, so take care to ensure your patient gallery is easy to access, seamless to navigate, and includes a variety of procedures to showcase the breadth of your expertise.
Make Sure Your Website Reflects Your Brand Identity
Developing a consistent brand image and voice across your site and associated platforms can make your practice more easily recognizable and authoritative in your marketplace. Your social media presence, email campaigns, and site design are all opportunities to cultivate or reinforce your brand identity.
Offer Virtual Consultations
While we know only so much can be accomplished during a virtual appointment, giving patients the option of first attending an online consultation can help establish early doctor-patient rapport, increase patient conversion rates, and strengthen your reputation as an aesthetic provider committed to meeting patients’ needs.
Create Video Content
Video testimonials, Q&A sessions, tours of your office, and procedure explanations lend a personal touch to your marketing content, providing the ability to engage more intimately with your audience while giving individuals valuable insight into your services.
Use Blogging to Connect with Potential Patients
Creating a plastic surgery blog to address frequently asked questions, dispel myths about a popular procedure, shed light on patients’ journeys, and share practice news can be an invaluable way to engage with your community. Answering questions and providing expert advice via your social media platforms or your blog are strong ways to establish your authority in the field, and direct traffic back to your top procedure pages.
Monitor Marketing Performance and Establish Goals
Enlist a professional SEO company to help you monitor the progress of your marketing goals and help you redefine your strategies accordingly. An SEO company that specializes in plastic surgery marketing has the knowledge and resources to optimize your marketing plan based on visitor behavior, engagement rates, patient conversion, and other metrics.
Our creative strategists are ready to help you elevate your digital marketing plan according to your goals in 2024. Reach out to our team today to learn what we can do for your practice!