How to Reach Over 60% of Americans Online

Cosmetic Enhancement More Acceptable

A survey from the American Society for Aesthetic Plastic Surgery (ASAPS) shows that almost half of all Americans across all levels of household income would consider some form of cosmetic enhancement. As evidence of the growing acceptance of cosmetic enhancement, the plastic surgery statistics from ASAPS show over 10 million procedures were performed in the United States in 2009. In light of the figures from the ASAPS study and the iData statistics regarding future growth of the cosmetic surgery market, the stigma commonly attached to aesthetic enhancement appears to be dissipating.

Staggering Percentage of Americans on Facebook

ITU–the United Nations agency for information and communication technologies–recently predicted that two billion people worldwide will be online by the end of 2010. In the US alone, ITU reports 77% of the population are regular internet users. Upon further analysis, of the 240 million Americans online, over 130 million are Facebook users, meaning 43% of the total US population is regularly using Facebook. Add to these statistics the fact that the Facebook population is maturing, and subsequently the overall audience for social media communities, focusing a portion of your practice’s online efforts on social media sites presents a tremendous potential for virtual growth.

Facebook Reaches 62% of Americans Online

So now we know 43% of the US population uses Facebook, which already translates to amazing website potential. However, according to a recent report from comScore, Inc., the reach of Facebook extends beyond the 130 million Americans on Facebook, to reach a total of 62%, or nearly 149 million Americans who are regular internet users. If websites performance is a concern, perhaps improving your presence on social media communities can provide the lift your virtual practice needs.

Contact Rosemont Media today for more information on social media optimization for the aesthetic practice.

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