Reposts: Resourceful Instagram Content Generation
When asked how frequently brands should post to Instagram, a celebrated social media expert recently asserted that “the best posting frequency for Instagram is the posting frequency that you can consistently maintain for the rest of your natural life.”
Your. Natural. Life. A lifetime of content is quite a quantity to produce.
Enter the Instagram best practice that supplies marketers with an endless supply of fresh content: reposting.
What’s reposting?
Reposting is a commonly practiced social media marketing strategy that entails publishing Instagram content from someone else’s account to your own.
To abide by Instagram’s Terms of Use and copyright laws, follow these steps to ensure reposting activities check all of the platform’s requirements:
- Ask the person who published the post for permission to share their photo or video. This can be done by commenting on the post itself, sending the user a direct message, or a combination of both.
- Once permission is granted, repost and credit the original publisher by tagging their Instagram handle in the repost caption and in the repost photo itself.
Why repost?
Keep your feed fresh. Reposting allows medical and dental practices to diversify their content with fresh, engagement-boosting posts despite limited time and resources for content creation.
Build trust. It’s reported that Instagram users find user-generated content (UGC) to be 76% more trustworthy than brand-created content. UGC shared from patient accounts—like reviews and stories about their experience (shared with the patients’ consent)—act as social media word-of-mouth, enticing users to learn more about your practice.
Spread awareness. By reposting content from accounts in your area, you’re grabbing the attention of a new, local audience while connecting with users in your community.
Increase your following. Loyal followers of accounts you repost from are likely to follow your account due to similar interests, thereby potentially increasing your follower count.
How can I repost?
While Instagram does not offer any in-app reposting features (for now), there are a host of ways to reshare content to your feed or Stories.
Repost manually:
- Navigate to the image you want to repost
- Take a screenshot of the post
- Edit the screenshot to crop the post
- Use the cropped post image to create a new Instagram post
- Tag the post creator in the caption text and in the photo
Download the Repost for Instagram mobile app
on Google Play and iTunes
- Navigate to the image you want to repost
- Select the three dots at the upper right of the image > Copy Link
- Open Repost and customize the attribution mark (a paid version of this app allows you to remove the attribution mark)
- Send the reposted media to Instagram to create a new post
- Tag the post creator in the caption text and in the photo
Who’s reposting?
Take a look at some accounts that utilize this strategy to expand their reach and connect with followers on Instagram.
Dental Instagram Accounts
https://www.instagram.com/theaacd/
https://www.instagram.com/drkevinsands/
https://www.instagram.com/theimplantdentists/
Aesthetic Instagram Accounts
https://www.instagram.com/plasticsurgeryasps/
https://www.instagram.com/theaestheticsocietyasaps/
https://www.instagram.com/drsemirabayati/
Reposting on Instagram can help marketers develop an impactful feed of aesthetically-pleasing, on-brand content that connects with users, encourages valuable engagement, and expands account reach.
Rosemont Media’s Instagram Services
Our marketing-driven approach to curating Instagram feeds that reflect elective healthcare practice values and culture requires creative finesse, precise planning, and selective reposting strategies.
Drop us a line or message us on Instagram to learn more about how the Rosemont Media Social Marketing Team nurtures patient relationships and manages professional Instagram accounts for elite plastic surgeons, dentists, and elective healthcare doctors.