Content Marketing

The Importance of a Mobile-Friendly Website

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Here’s an interesting statistic: more than 80 percent of people on Facebook access their accounts on a mobile device. Why is that important? Because if Facebook users are clicking over to your medical or dental website from a mobile device, your site needs to have a mobile-friendly design to give those users the best possible viewing experience. This goes for Google and Yahoo users too, as well as anyone who is visiting your site to find the information they are looking for.

We’ve been sounding the alarms about the mobile revolution here at Rosemont Media for many years, and the reason is simple: smartphones and tablet computers have changed the game, and we all have to change with it. The gradual (yet rapid) integration of mobile devices into our society has had an impact on virtually every aspect of the Internet, including how websites are seen and experienced, how they are ranked on search engines, and the overall technological and stylistic approach to their design.

User Experience and Search Engine Ranking

Matt Grimes, Rosemont Media’s Web Development Manager, says responsive website design and mobile-friendly design technology ultimately make the user’s experience easier and faster, eliminating the need for constant pinching, swiping, and resizing. “No fluff, no frustration over trying to get where you need to go throughout the site or having trouble finding the information you need… it’s just right.”

In fact, Matt says those supreme advantages are only a small part of mobile website necessity these days. Having a mobile-friendly design is no longer just a matter of making your website more accessible and more easily readable on mobile devices – it has become a critical element in its performance and your practice’s visibility online. In April of this year, Google essentially laid down the gauntlet when it comes to mobile design technology by updating its ranking algorithms to give mobile-friendly sites priority over others when being searched from a smartphone or a tablet. “Your top viewership is on mobile, and most viewers are accessing your site from a smartphone. The number of people who access your site on a mobile device far surpasses those who are accessing it on a desktop. If you don’t have a mobile-friendly design, you are basically giving viewers a choice between a bad experience and a good experience. Once they realize the good experience that can be had on a mobile-friendly design, they are much more likely to choose that website to get their information.”

“Embrace it. Embrace it now.”

The benefits of mobile-friendly, responsive websites are almost too numerous to count. The user experience is significantly improved, the design and interactive technology are smooth and fluid, in-depth content isn’t sacrificed for a smaller screen, and search engines like Google often reward websites that have made the switch. With that in mind, Matt says upgrading to a responsive website is one of – if not the – most important things you can do for your website. “I’ve been in this business a long time, and I’ve rarely seen such a sweeping innovational change take hold so fast. It went from zero to 60 like that. Embrace it. Embrace it now.”

Contact Rosemont Media

Considering an upgrade to a mobile-friendly website design? The team at Rosemont Media is standing by to answer your questions. Contact us today to learn more about how we can enhance your online presence and give your website visitors the best experience they can find.

Tom Hall

About

Tom is the Senior Writer and Chief Editor at Rosemont Media. A former TV news associate producer, Tom graduated from UNC-Wilmington with a degree in Theatre, and then promptly moved to San Diego in 2003. Tom is a member of a local Shakespeare theatre company and is very active in the San Diego arts community.