Add Another Dimension to Your Practice Website
How robust is your practice’s website? In addition to the importance of website optimization and promotion we discussed in the last post on Rosemont Review, you must also consider the fact that current and potential patients will turn to your website as a comprehensive source of information regarding your practice, as well as your industry. If you are looking to increase website performance and fully realize the website potential inherent in your practice’s online presence, you should consider two options for expanding your effectiveness in communicating with your website visitors: the addition of custom video clips and the integration of a current blog.
As the growing medium of choice for a powerful means to deliver your message to patients and website visitors alike, incorporating custom internet video and flash players is sure to increase the effectiveness of your internet strategy. By adding professionally edited, compelling, optimized video to your website, you will reach a broader audience and attract more return visitors, while providing an inside look at the aspects that define your practice.
Another way to establish your practice’s online presence and enhance website promotion is by incorporating a current blog to provide ongoing commentary and live content. With the addition of a current blog to your practice’s website, you will further improve your website’s performance as search engines tend to favor live content. With the administrative ability to add content faster and easier, you will be able to update the content on your website, allowing you to stay current and relevant.
With the inclusion of custom video clips and a current blog, you will add another dimension to the potency of your website design, thus increasing its overall performance and ability to communicate with your online audience.