Search Engine Marketing

Tips for Hiring an All-Star Marketing Agency

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Let’s say you’re toying with the idea of hiring a marketing agency for your medical or dental practice. You could experiment with letting your part-time assistant office manager handle the responsibility, as he has “dabbled in Search Engine Marketing.” On the other hand, choosing a dedicated firm can help to ensure that professionals with extensive experience in the field are addressing your business’ needs and goals…

A marketing agency it is, then. Now, how do you find a dream team that contributes groundbreaking ideas and also dutifully follows directives? You have to know the right questions to ask and what to look for. There are hundreds of agencies out there claiming they can turn content into clients, but our tips can help you separate the big talkers from the go-getters. More importantly, this guide will help you determine which firm can deliver on your singular vision, not somebody else’s.

Find Out What They Do: Some agencies focus their efforts on a few marketing strategies, such as branding and advertising, while others offer a more comprehensive array of services. Generally, you’ll want a firm that provides a productive balance of options that can deliver on three main concerns: brand awareness, patient growth, and reputation management.

Ask if They Specialize in Healthcare: This one is a bit of a no-brainer, but dig a little deeper with your research. The marketing firm you choose should have expertise in your industry. Are you a plastic surgeon, ophthalmologist, orthopaedic surgeon, or dentist? Ask to see examples of the agency’s work in your specific field. SEO strategies for a pediatric dental practice will be different than SEO strategies for a bariatric surgeon.

Can They Work With Your Budget (Even if You Don’t Have One Yet)? Chances are, your concept of your practice’s marketing needs might be a bit shaky if you’re just getting started (and even if you’ve been at this a while). Why not ask? It’s perfectly acceptable to invite a potential marketing firm to propose suggestions after providing some background details. You can also request to review packages with varying price points or stand firm on a budget you’ve outlined. An all-star agency will be ready with suggestions customized to your needs—assuming your demands are fairly reasonable.

Do They Practice What They Preach? You don’t have to actually verbalize this question, but you should have an answer before making a decision. Does the agency effectively market its own company? Play detective and study their website, blog, and social media to determine if the content is engaging, professional, and informative. That’s what you want for your site too, right?

Remember, you’re entering into a relationship with this marketing firm. Trust is an essential factor in any mutually beneficial exchange, and you should feel comfortable communicating your ideas, questions, and concerns. At Rosemont Media, our team of consultants, writers, designers, and developers are dedicated to creating and marketing medical and dental websites customized to suit the unique needs and goals of our clients. We have the knowledge, experience, and social skills necessary to help you take your practice to the next level.

Want more insight into the world of medical and dental marketing? Contact us today to learn more about how we can optimize your practice website, or view the RM design portfolio for examples of our work.

Ashley Berg

About

A Midwesterner by birth and a San Diegan by choice, Ashley is a dedicated reader, editor, and content producer with a passion for the nerdier things in life. Ashley is a Senior Writer at Rosemont Media, and when not crafting well-researched material for her clients in the elective healthcare industry, she is busy earning her master’s degree in Science and Medical Writing from Johns Hopkins University. In rare moments of downtime, Ashley catches up on Netflix shows, consumes noodles, and cuddles her pets, Rufus and Barley. You can also find her practicing yoga, camping, rock climbing, and making promises to start a fitness boot camp with her coworkers.