Personalizing Your Social Media Marketing Posts

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Our last blog post on social media marketing discussed how it’s imperative to stay involved with your social strategy. Many people create automated, generic social posts to generate constant activity on their social pages without having to dedicate much time or effort. We hate to break it to you, but this tactic is not very effective because social media is not a one-size-fits-all strategy. More importantly than just posting any random assortment of content, personalization is key.

Before we delve deeper into how to best personalize your social posts, let’s first determine: What does it mean to be social? According to dictionary.com, being social is:

So many people forget the social part of social media. Yes, it can be an easy way to advertise your medical or dental practice to a larger, targeted audience, but too much blatant advertising may cause followers to become disinterested and unfollow your social pages. You must find other ways to relate to and connect with your followers to keep them interested in your practice. Also, while other forms of content marketing may use a more professional voice, your social media voice should be light-hearted, humanistic, and conversational. People want to connect with other people on social media, not with companies.

Though it may be tempting to only post industry-related articles, links back to your website, and educational content about your practice, products, and services, you should also include a variety of posts that showcase the personality of your practice. At first glance, these types of posts may seem like they have nothing to do with your main objective of reaching potential new patients, but this is exactly what can set you apart from other practices and keep people interested. Elective healthcare procedures are often long-term decisions, so potential patients may follow your social activity for months or even years before they decide to schedule consultations. You wouldn’t want to lose their attention.

Here are some ideas of ways you can personalize your social posts:

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These are just a few of many ways to customize your social pages and better connect with potential patients. If you want to learn more about how you can increase engagement and strengthen your overall social media marketing plan, contact Rosemont Media today.

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