We live in a time where a digital presence is imperative to establishing your real-world reputation, placing web-based marketing efforts in a powerful position to grow your patient base. This digital era introduces the reality that despite having all the trappings of a top-tier medical or dental practice, your potential…
After you’ve finally launched your website to serve as the perfect encapsulation of your practice and overall expertise, your next thought may be something along the lines of: Where will my site end up in Google’s rankings? If you’re wondering how or why a webpage earns a spot on Google’s…
It’s no secret that technology has changed the landscape of how people make decisions about the goods and services they elect to consume. The Internet has empowered patients everywhere to become more educated and proactive about their healthcare decisions, creating a need for information that can, in part, be fulfilled…
We know that social media can be a powerful and economical platform for medical and dental practices to expand their patient base—yet measuring the success of social media marketing can be a little less explicit for service-oriented businesses when compared to a product-based enterprise. Unlike food or retail, people in…
Just as a house without a solid foundation will surely crumble to the ground, a website built without meticulously devised blueprints for success can end up taking up space on the Internet in the best case scenario, and disenchanting potential patients in the worst. The web is plenty populated with…
Dr Mark Hughes, a prominent cosmetic dentist based in London provides an extensive look into some of the most popular cosmetic dentistry treatments today via a custom-designed, fully responsive website. London, UK— Dr Mark Hughes is an internationally trained cosmetic dentist who has provided high-quality cosmetic and restorative dentistry services…
You know your services are one-of-a-kind, but do your patients? While exemplary patient care and first-rate results are the foremost authority in distinguishing your dental or medical practice from others, the power your personal brand yields in communicating your unique quality of expertise should not be underestimated. An effective and…
Lawrence Tong, MD, FACS, FRCSC of The Yorkville Institute of Plastic Surgery provides an in-depth look at the array of surgical and non-surgical services offered at his Toronto practice via a custom-designed and fully-responsive plastic surgery website. Toronto, Ontario, Canada— Board-certified plastic surgeon Lawrence Tong, MD recently collaborated with Rosemont…
There is arguably no other platform of connection that has remained resolute in its relevance quite like email. The amount of people who are not bombarded by an onslaught of new messages every day are few and far between, a reality that has most users sweeping uninteresting correspondence into an…
It should come as no surprise that patient trust is crucial for any reputable practice. So how exactly does an individual gauge who to entrust with their oral, optical, or aesthetic care? A person can only obtain so much information from word-of-mouth referrals, and physically “shopping around” for a credible…