After weeks of nonexistent or limited activity, many healthcare providers across the country have now received the green light to begin re-opening their practices with new and improved safety protocols in place. Returning to business post-lockdown poses an array of challenges for plastic surgeons and dentists; one of the most…
With the current social restructuring demanded by a worldwide pandemic, we now find ourselves yearning for connection more than ever. This is a rare moment in history in which the majority of people across the world—regardless of their age, gender, location, or socioeconomic status—are facing similar disruptions to their daily…
Let’s face it—Facebook is too big of a social media and advertising powerhouse to ignore. As one of the first platforms able to uniquely target potential patients based on their demographic details, Facebook presents a major opportunity for services that rely on niche marketing. With this in mind, it is…
Dr. David A. Bottger, a board-certified plastic surgeon based in Philadelphia, offers patients an all-encompassing look into the spectrum of aesthetic plastic surgery procedures that can help them achieve their cosmetic desires via a cutting-edge website design. Philadelphia, PA — Cosmetic plastic surgery procedures have been avidly pursued by men…
Dr Clarence Tam, a leading cosmetic dentist and Chairperson of the New Zealand Academy of Cosmetic Dentistry, offers an in-depth look into the entire gamut of today’s most popular dental treatments via a newly designed dental website. Auckland, NZ— As the first and only New Zealand cosmetic dentist board-certified by…
We live in a time where a digital presence is imperative to establishing your real-world reputation, placing web-based marketing efforts in a powerful position to grow your patient base. This digital era introduces the reality that despite having all the trappings of a top-tier medical or dental practice, your potential…
After you’ve finally launched your website to serve as the perfect encapsulation of your practice and overall expertise, your next thought may be something along the lines of: Where will my site end up in Google’s rankings? If you’re wondering how or why a webpage earns a spot on Google’s…
It’s no secret that technology has changed the landscape of how people make decisions about the goods and services they elect to consume. The Internet has empowered patients everywhere to become more educated and proactive about their healthcare decisions, creating a need for information that can, in part, be fulfilled…
We know that social media can be a powerful and economical platform for medical and dental practices to expand their patient base—yet measuring the success of social media marketing can be a little less explicit for service-oriented businesses when compared to a product-based enterprise. Unlike food or retail, people in…
Just as a house without a solid foundation will surely crumble to the ground, a website built without meticulously devised blueprints for success can end up taking up space on the Internet in the best case scenario, and disenchanting potential patients in the worst. The web is plenty populated with…