How Your Social Media Presence Can Boost SEO
While a large majority of healthcare practices have begun branching out into social media marketing to expand and diversify their online presence, many may be unsure as to how their social media posts can have a positive influence on organic SEO rankings. To help clarify the often fuzzy relationship between creating engaging social media content and improved SERP (search engine results page) positioning, our expert marketing team at Rosemont Media has developed an easy-to-follow diagram.
We can’t emphasize enough that success begins with carefully cultivated social media content that’s designed to captivate the audience, inspire sharing and interaction, and work hand-in-hand with a planned content marketing strategy. We also suggest incorporating powerful social media promotion tools like Facebook Ads and Instagram Ads, which can also play a significant role in helping doctors and dentists achieve their social media and SEO goals more efficiently. The more targeted Facebook and Instagram users that come in contact with compelling website-linked content, the more followers, visibility, sharing, interaction, and website traffic a practice is likely to receive as a result.
Ultimately, Google’s algorithm doesn’t include social signals (such as “likes”); however, it does account for greater brand awareness and interaction through numerical increases in traffic and backlinks. These factors—combined with the website’s user experience and others—all come together to determine SERP positioning. Although it’s not necessarily considered a direct relationship, our diagram helps demonstrate how social media and SEO are closely aligned.
If you are interested in learning more about how to boost social media engagement and maximize the positive impact of your social media efforts, our experienced Social Team and Website Marketing Consultants at Rosemont Media are available to help advise you. Contact our team to start a conversation about achieving your online goals today.