Getting the Word Out with Blogs & Press Releases
Your website is one of the most prominent and important ways you can deliver an abundance of information about your practice and the treatments you offer. In addition to its function as an online window into your services, it shouldn’t be forgotten that it can also be utilized as a virtual newspaper—a way to continuously provide updates about your practice, educate readers on particular topics, promote specific procedures, showcase upcoming specials and events, or provide your take on topics related to your field that may be part of the current public conversation.
Most of the dental and medical website designs we create here at Rosemont Media include a “Blog” or “News” page (you’re looking at our very own blog as we speak!). While information on just about any page can be updated and expanded regularly, blog pages serve as one of the best tools for news and other topics of the moment.
Here are some good starting points for a new blog post on your website:
- Did you receive an award or a special recognition lately?
- Is your practice going to be hosting an event?
- Are you planning to relocate?
- Are there treatments at your practice that you’d like to more heavily promote?
- Will you be adding or discontinuing a particular service?
- Is there a subject in the national news relating to a certain procedure that you’d like to comment on?
- Would you like to provide answers to some frequently asked questions about particular treatments or services?
Keeping your blog updated regularly is a way to help you and your practice stay engaged and communicative with readers and allow them to continuously have access to your point of view on a range of topics. It can also be good for medical and dental SEO strategies because it involves consistent addition of new and fresh content.
If you really want to get the word out in a way that can help draw lots of attention, a press release may be the ideal tool to use. A press release can be advantageous in cases of significantly big news regarding your practice (such as an office relocation or the addition of a major new treatment), or as an in-depth way of offering your thoughts on a topic that’s trending nationally. Press releases can also serve as announcements about a recent recognition, a local charitable event your practice is involved with, or a meeting/symposium you are attending or recently attended. PRs also offer an opportunity for you to discuss a particular treatment from a more focused angle, allowing you to provide your own expertise and considered opinions in a way that can cast information in a wider net. In addition, press releases can be distributed all across the web and to specific news organizations, which may catch a reporter’s eye and lead to a follow-up interview. PRs can ultimately serve as a loudspeaker that allows you to call attention to a variety of important topics.
Blogs and press releases are very strong tools of communication, and you can share them on your practice’s social media channels to get as many eyes on them as possible. It’s always a good idea to remember them and how they can function as a continuous source for practice updates and new information!
At Rosemont Media, we offer custom content marketing services that help clients craft original blog entries and press releases to keep their voices heard. Talk to us today for more information on content strategy, design, or other aspects of your website that can effectively provide educational tools to viewers and consistent promotion for your practice!