Content Marketing

The Importance of Blogging


Think of your website’s blog like it’s a magazine. New editions bring new information and can ultimately bring in new readers. You see it here in this very blog from Rosemont Media – our blog is one of the best ways to spread the word about the latest news in Internet marketing, best practices, tips and guidance, and just general information that you may find interesting or helpful. The same can be said about your own website’s blog. Remember, you want to reach out to your community as much as you can. Blogging can keep your message going and your voice in the conversation, allowing people searching for specific topics on the Internet more of a chance to see what you have to say.

Regularly adding blogs to your website is extremely important for:

Search Engine Optimization

A steady stream of fresh content on your website can be a source of immense SEO value. Search engines tend to like websites that update their content and provide new information as often as possible. By making sure you have your blog replenished on a regular basis, you can increase the chances that your website is getting noticed. This can be a great way to round out your overall content marketing strategy while maintaining your website’s status as a helpful, educational resource.

Staying on Trend

Keeping yourself involved in the conversation often involves chiming in on topics that others are talking about. Is a certain procedure gaining popularity? Has there been a recent national or local news story regarding something for which you may be able to lend some expertise? What would be an ideal treatment for patients at a certain time of the year (i.e. summer swimsuit season; autumn weddings; etc.)? Blogging can get viewers in on the conversation as well and provide them with your own take on hot topics.

Read about how you can create compelling blog topics.

Making Your Voice Heard

Once you post a new blog, you obviously want it to be seen by as many people as possible. SEO strategies will help, but there are many other tools at your disposal to make your voice heard. You can call attention to your latest blog by “teasing” it on your Google+ page and your facebook page. This easy way of sharing information is like a siren call to your website, letting people know via multiple popular platforms that you’ve got news that may be interesting to them.

Take a look at our guide on how to post to Google+.

Updating Viewers on Important News and Events

Do you have a special or an event coming up? Has a member of your team recently won an award or been featured in the media? Are you planning on adding a new treatment or technology to your list of procedures? These can be great topics to cover in blog entries for your website. By essentially treating your blog as a newsletter, you can routinely update viewers on the latest happenings at your practice.

Contact Rosemont Media

Rosemont Media can help you enhance your website’s blog and make it a unique and valuable staple of your practice. Contact us today with any questions about how a comprehensive blogging strategy can boost your search engine rankings and accomplish a number of important goals.

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Tom Hall


Tom is the Senior Writer and Chief Editor at Rosemont Media. A former TV news associate producer, Tom graduated from UNC-Wilmington with a degree in Theatre, and then promptly moved to San Diego in 2003. Tom is a member of a local Shakespeare theatre company and is very active in the San Diego arts community.