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Marketing Treatments and Specials According to the Seasonal Calendar

Why you should adjust your medical or dental practice's marketing to fit the season

The autumn season is now upon us, and many practices offering cosmetic enhancement and aesthetic dentistry find that it’s helpful for patients to take advantage of particular times of the year when considering certain procedures for which they are interested. With this in mind, each season offers an opportunity to promote specific treatments or specials that may be ideal during those months on the calendar.

Remember, certain seasons offer their own unique benefits for patients when it comes to the recovery process, temporary side effects, convenient timing of the procedure, and many other factors. As you think about your medical marketing or dental marketing campaigns, it’s always good to consider where we are in the calendar year and plan appropriately.

Fall and Winter

As the saying goes: summer bodies are made in the winter. The fall and winter seasons offer practices a chance to heavily promote a wide range of major procedures that can be preferable to patients who want to have their renewed appearance ready to show off in time for the following spring and summer. Drawing attention to procedures such as liposuction, abdominoplasty, breast augmentation, and other body contouring options in the fall and winter can interest those who are looking ahead to bathing suit season. Plus, it can be enticing for many patients to have invasive body contouring surgery performed in the fall and winter months because the cooler weather allows them to hide swelling and other side effects under bulkier clothing during recovery. Winter can also be ideal for facelift, neck lift, and other facial rejuvenation procedures – hats and scarves can help conceal side effects during the healing process, allowing patients some “cover” if they don’t want others to know they had surgery. With the many holidays that occur during late fall and early winter, this part of the year also offers individuals a bit more of a chance to take some extra time off, which can be helpful for their schedules if they need more extensive recovery periods.

Spring and Summer

The spring and early summer seasons are havens for weddings, reunions, festivals, and other get-togethers that often prompt individuals to consider cosmetic enhancement. Summer in particular beckons beach season and vacationing season, and generally serves as the time when lots of social events are packed into the schedule. Procedures such as teeth whitening, porcelain veneers, injectable facial rejuvenation treatments, and other options are often highlighted during this time for those who are looking for effective results without the need to take excessive amounts of time off for recovery. At the end of summer and heading into the fall, it may be an ideal time for some people to undergo a surgical facial rejuvenation or body contouring treatment – a slower season at the office can give them a better chance of scheduling time off to accommodate recovery periods.

The bottom-line is: it’s not a bad idea to take the cultural activities and weather associated with seasons of the year into account when planning your content and social media marketing strategies. It can ultimately help you with planning specials and events at your practice, and it can keep you in tune with what many people may be considering at the moment.

If you would like to talk with one of our experienced representatives at Rosemont Media about how to improve your marketing campaign, please don’t hesitate to contact us today!

Editor’s note: The original version of this post was published on May 9, 2017.

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