Marketing Treatments and Specials According to the Seasonal Calendar
Summer is just around the corner, and that means… wedding season is upon us! Not to mention beach season, and vacationing season, and generally the time when lots of social events are packed into the schedule. With that in mind, many people are going to be looking for cosmetic treatments to help them look their best. This serves as a reminder that each season of the year offers an opportunity to promote specific procedures or specials that may be ideal during those particular months on the calendar.
As you think about your medical marketing or dental marketing campaigns, it’s always good to consider where we are in the calendar year and plan appropriately. For example: the spring and early summer seasons. Weddings, reunions, festivals, and other get-togethers often prompt individuals to consider cosmetic enhancement. Procedures such as teeth whitening, porcelain veneers, injectable facial rejuvenation treatments, and other options are often highlighted during this time for those who are looking for effective results without the need to take excessive amounts of time off for recovery. At the end of summer and heading into the fall, it may be an ideal time for some people to undergo a surgical facial rejuvenation or body contouring treatment – a slower season at the office can give them a better chance of scheduling time off to accommodate recovery periods.
The fall and winter seasons offer practices another chance to heavily promote certain procedures. As the saying goes: summer bodies are made in the winter. Drawing attention to procedures such as liposuction, abdominoplasty, breast augmentation, and other body contouring options in the winter can interest those who are looking to have their renewed appearance ready to show off in a bathing suit once spring and summer hit. Plus, it can be enticing for many patients to have invasive body contouring surgery performed in the fall and winter months because the cooler weather allows them to hide swelling and other side effects under bulkier clothing during recovery. Winter can also be ideal for facelift, neck lift, and other facial rejuvenation procedures – hats and scarves can help conceal side effects during the healing process, allowing patients some “cover” if they don’t want others to know they had surgery. With the many holidays that occur during late fall and early winter, this part of the year also offers individuals a bit more of a chance to take some extra time off, which can be helpful for their schedules if they need more extensive recovery periods.
The bottom-line is: it’s not a bad idea to take the cultural activities and weather associated with seasons of the year into account when planning your content and social media marketing strategies. It can ultimately help you with planning specials and events at your practice, and it can keep you in tune with what many people may be considering at the moment.
If you would like to talk with one of our experienced representatives at Rosemont Media about how to improve your marketing campaign, please don’t hesitate to contact us today!
Editor’s note: The original version of this post was published on May 9, 2017.