Social Media Marketing

Plastic Surgery and Social Media Marketing at ASPS 2011

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Join Keith Humes and Sarah Dawber for Internet Marketing at ASPS 2011

Rosemont Media CEO Keith Humes will attend and speak at the annual conference for the American Society of Plastic Surgeons (ASPS), which will take place in Denver, CO from September 23-27, 2011. The medical marketing course will offer plastic surgeons the latest methods for attracting patients from the Internet. Humes and Rosemont Media Senior Marketing Consultant Sarah Dawber will also speak at the annual conference for the Association of Plastic Surgery Assistants (APSA), which is held in conjunction with the ASPS conference.

Plastic Surgery 11 is the annual conference for the American Society of Plastic Surgeons (ASPS), scheduled for September 23-27, 2011 in Denver, CO. Rosemont Media CEO Keith Humes will speak at the conference, and offer proven plastic surgery marketing tactics as part of the scheduled instructional courses, which according to ASPS President Dr. Philip C. Haeck includes 77 new courses this year.

As part of the comprehensive list of courses scheduled for ASPS, Humes will focus on plastic surgery marketing and practice enhancement. Humes along with W. Grant Stevens, MD, Candace Crowe, and Ryan Miller will discuss the latest and most effective strategies for attracting new patients, cultivating patient reviews, and enhancing the practice’s and surgeon’s online reputation. He says the course, titled “Getting the Most Out of Your Website,” will directly help attendees establish plastic surgery Internet marketing priorities, refine online advertising strategies, and increase return on investment.

Humes will also be speaking at the annual conference of the Association of Plastic Surgery Assistants (APSA) on September 25, 2011. The APSA is a national organization open to all employees of board certified and board eligible plastic surgeons and holds educational seminars in conjunction with ASPS. According to Humes, the course will help aesthetic healthcare practices quantify the total number of leads and act on converting those leads into new patients. “Understanding and Tracking Your Website Leads” is scheduled for the afternoon session on Sunday, September 25, 2011 beginning at 2:15 pm.

Sarah Dawber will join Humes at the APSA conference on September 25, 2011, and conduct a social media marketing course titled “Social Media Check Up Facebook Best Practices.” In the course scheduled for 2:15 pm, Dawber says she will focus on Facebook basics, and offer tips on how to improve patient interaction in the social network and cultivate new Facebook Likes. “Social media is an incredible tool because it provides practices valuable insight into the needs of their patients, which ultimately has the potential to improve patient care and satisfaction.”

Humes and Dawber both say they are looking forward to the plastic surgery conference because they enjoy interacting with aesthetic healthcare professionals and practitioners. Humes adds that participating in educational courses and panel discussions is an integral part of Rosemont Media’s mission as they strive to inspire their clients to integrate the latest advancements in plastic surgery marketing and medical website design.

About Keith Humes

Rosemont Media co-founder and CEO Keith Humes has been immersed in the world of online advertising since 1998. He specializes in search engine marketing for the aesthetic healthcare practice, and regularly speaks at leading industry conferences across the U. S.

About Sarah Dawber

Senior Marketing Consultant Sarah Dawber co-founded Rosemont Media in 2008. She is the resident social media marketing expert with more than 7 years of experience in constructing comprehensive search engine marketing and online reputation management strategies for a nationwide client base.

Rosemont Media is located at 1010 Turquoise St. San Diego, CA 92109, and can be reached at (800) 491-8623 or found online at either or


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Keith Humes


Keith Humes is Rosemont Media's CEO and Founder. Since 1998 Keith has been at the forefront of Internet Marketing with Surgeons and Dentists. He continues to stay ahead of the curve and offers innovative insights to the world of healthcare marketing. Keith also lectures nationally at leading industry events, such as the American Society for Aesthetic Plastic Surgery, American Society of Plastic Surgeons, American Academy of Cosmetic Dentistry and the Dallas Rhinoplasty Symposium.

Keith is an avid fisherman and master-griller. Next to fishing, Keith’s favorite activities include surfing, and spending time with family & friends.