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Why Bother With Social Media Marketing for Plastic Surgeons?

plastic, surgery, surgeons, ASAPS, 2011, keith, humes, marketing, social, media

Keith Humes on Why Plastic Surgeons Need Social Media Marketing

Rosemont Media, a plastic surgery marketing firm in San Diego, will join the American Society for Aesthetic Plastic Surgery (ASAPS) for the Aesthetic Meeting in Boston, MA this May 6-11, 2011. As a plastic surgery social media specialist, Rosemont Media CEO Keith Humes will conduct two courses designed to offer plastic surgeons the necessary tools to define a social media marketing strategy, and measure the overall impact and ROI of those efforts.

Keith Humes is the CEO of Rosemont Media, a firm specializing in search engine and social media marketing for plastic surgeons. At the 2011 Aesthetic Meeting sponsored by the American Society for Aesthetic Plastic Surgery (ASAPS), Humes will conduct two courses designed to provide plastic surgeons with essential tools to help them define their goals and diversify their search engine marketing portfolio through quality engagement, precise measurement, and social media optimization.

“Turning Cash into Clicks and Clicks into Cash – Advanced Internet Marketing” is the first social media marketing course Humes will conduct with several other panel members on Tuesday, May 10, 2011 from 2:00 pm – 4:00 pm. The panel will focus on the ROI of social media, as well as the need to allocate a greater percentage of the overall marketing budget to social media. In particular, Humes will discuss how to convert website leads into patients. He says taking the time to understand and track website leads will allow plastic surgeons to more effectively engage with the expanding patient base surrounding their practice’s social media community.

Humes’ second course is scheduled for the Practice Management and Online Marketing Session on Wednesday, May 11, 2011. “Social Media – Why All the Bother?” will focus on the critical aspects involved in creating a successful social media authority. Humes will specifically address the importance of Facebook, Twitter, and LinkedIn as they relate to a diversified online strategy designed to increase brand awareness and protect plastic surgeons’ online reputation.

For more information on the ASAPS Aesthetic Meeting 2011 and the internet marketing courses offered during the annual conference in Boston this May, visit To stay up-to-date on the latest news from the Aesthetic Meeting 2011, follow their Twitter hashtag #ASAPS11, or follow @RosemontMedia. To learn more about search engine marketing, online reputation management, and social media for plastic surgeons, stop by booths 415 and 417 in the Boston Convention and Exhibition Center from May 8-10 to speak with Keith Humes and the Rosemont Media team.

About Rosemont Media

Rosemont Media is the modern ad agency, combining custom website design with proven online advertising strategies designed specifically for plastic surgeons. Search engine marketing specialist Keith Humes, a 13-year veteran of the industry, leads Rosemont Media as they continue to define the cutting-edge of not only SEM, but social media marketing as well. To provide their aesthetic healthcare clients with the ultimate competitive advantage, Rosemont Media operates under the strictest terms of market exclusivity, meaning they only work with one practice per local market.

Rosemont Media is located at 1010 Turquoise St. Suite 201 in San Diego, CA 92109. They can be reached at (800) 491-8623, or found online at, the Rosemont Media Facebook page, or the @RosemontMedia Twitter handle.


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