Dentist in Ballston Lake, NY Launches Newly Upgraded, Responsive Website


Colin Morton, DDS revamped his dental practice’s website with a number of customized, user-friendly features, including a responsive design.

Ballston Lake, NY — Dr. Colin Morton, a cosmetic dentist in Ballston Lake, NY, recently announced the unveiling of his practice’s newly enhanced website designed and developed in partnership with dental online marketing agency Rosemont Media. Featuring a responsive design that adjusts to fit the screen proportions of any Internet-compatible device, the custom site offers visitors a comprehensive resource for learning about implant dentures, implant-supported dental bridges, tooth-colored fillings, porcelain veneers, and a variety of other dentistry treatments and procedures.

In addition to the responsive format, Dr. Morton’s website boasts a number of unique design elements, including an aesthetically pleasing color scheme that represents the relaxing, comfortable environment of his office, as well as fixed image background scrolling on the homepage that varies greatly from more traditional “flat” website designs. Other key features include:

  • Customized, original content that details Dr. Morton’s credentials, information about the office, and the particular dental services and treatments offered at the practice.
  • A virtual tour featuring several photos of the state-of-the-art office.
  • Dental services categorized by what the treatments can do for patients (i.e. Regaining Chewing Function, Restoring Oral Health, Enhancing Beauty, etc.).
  • A “Smile Gallery” showcasing before-and-after photos of patients who have received treatment from Dr. Morton.
  • Testimonials written by patients wanting to share their experience at Dr. Morton’s office.

Aside from aesthetics, the upgraded website is equipped with the most advanced and effective dental SEO strategies available in Internet marketing. From its distinctive design features to its custom-written content, the site is optimized to rank highly within the practice’s online marketplace for popular keywords and searches.

Ultimately, Dr. Morton is excited to launch an enhanced, user-friendly website that reflects his commitment to remaining at the forefront of innovation in all areas of this practice, and he is hopeful that the site will be viewed as a trusted tool for any individual seeking dental care in the Ballston Lake and Saratoga Springs area.

About Colin Morton, DDS

As the fourth generation of his family to work in the field of dentistry, Dr. Morton is highly skilled and experienced in providing patients with preventative, cosmetic, and restorative dental treatments and services. He has achieved Fellowship in the International Congress of Oral Implantologists, and he maintains active membership in the American Dental Association, the Academy of General Dentistry, and the American Academy of Cosmetic Dentistry. At his practice, he offers an inclusive span of procedures ranging from routine cleanings and teeth whitening to dental implants and periodontal care. Dr. Morton is available for interview upon request.

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John Lewis


John is a Senior Writer at Rosemont Media. A native of Marietta, GA, he migrated to nearby Auburn University where he attended football games and happened to earn his degree in the process. From there, he ventured cross country to live in San Diego just long enough to curse any temperature dropping below 70 degrees. He currently resides in Washington, DC, and in his spare time you can find him cheering on all Atlanta sports teams, showcasing a wicked slice on the golf course, or vicariously living “The Dream” through rock stars’ biographies.