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Optimizing AdWords Landing Pages to Increase Conversion and Visibility

A well-crafted Google AdWords Pay-Per-Click (PPC) strategy can provide a steady source of targeted website traffic for your medical or dental website; however, properly optimized landing pages are the key to translating these visits into valuable conversions. Once you get Google-users to click on your ad, the information they find and their experience interacting with your landing page will strongly influence their decision to either submit a contact form, call your office, or continue on to another website. Furthermore, Google generates a “landing page quality” rating based on an evaluation of several key areas, which directly influences the visibility and positioning of your ads. Developing high-quality landing pages to accompany your ads can be the difference between throwing your PPC budget away every month or seeing a satisfying return on your AdWords investment.

What is an AdWords Landing Page?

Your AdWords landing page is the URL that visitors are directed to once they click on your ad. Ideally, it is a page of your website that relates most directly to the content of the ad and supplies the visitor with the information they are likely seeking. For example, if your ad is targeting the keyword “breast augmentation san diego,” the most appropriate landing page would generally be your breast augmentation procedure page.

AdWords Landing Page Best Practices

Google provides a lot of great information about landing pages within the AdWords Help guide; however, the fundamentals of these guidelines largely follow common sense guidelines for delivering a high-quality user experience. For your convenience, our experts at Rosemont Media have provided some key questions to consider when evaluating and optimizing your landing pages for increased conversion:

No matter how large your Google AdWords budget is, if your landing page doesn’t deliver a satisfactory user experience, your ad position, display frequency, and conversion will suffer.

If you are interested in learning more about optimizing your landing pages, improving AdWords conversion, or getting started with an AdWords campaign, our experienced team at Rosemont Media can provide you with valuable guidance and expertise. Rosemont Media is a Premier Google Partner, which means we have been recognized by Google as being among the top 3% of agencies in North America providing trustworthy, certified assistance with Google services. Contact us to get started on improving your website and online advertising strategy with one of our knowledgeable representatives today.

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